Samsung Announces SMART NX Range

Jul 30. 2012

Share life in perfect detail with the NX1000, NX20 and NX210 - the world's first SMART compact system cameras with built-in connectivity

Samsung Electronics today announced the introduction of three new compact system cameras (CSC) that include built-in Wi-Fi connectivity: the NX1000, NX210 and NX20. Now professional quality images can be easily captured, shared and stored straight from your camera - wherever you are in the world.


Introducing the NX1000, NX210 and NX20


The innovative additions to Samsung’s NX range represent the future in Compact System Camera technology. SMART cameras with built in Wi-Fi technology allowing users to connect to wireless networks without any additional cards or devices. Full Wi-Fi connectivity is complemented by an impressive range of features, continuing the heritage of innovation that the NX series has been consistently recognised for, since the launch of the NX10 in 2010.


As standard, all three NX models feature a 20.3 Megapixel APS-C CMOS sensor, developed in-house by Samsung to give high quality images in rich colour and detail. They are also fully compatible with the NX series’ unique i-Function system, enabling users to control parameters using the lens itself, adjusting the image without ever having to move off target. With Samsung’s range of nine lenses and professional standard accessories, the NX system ensures that all types of images can be captured.


Enhancing Samsung’s 2012 SMART camera ecosystem, these latest additions to the NX range have been designed to satisfy the ambitions of users of all abilities. Whether you are an experienced professional or someone just looking to upgrade from a ‘point-and-shoot’ style camera.


The NX1000 is portable with a compact body and attractive design. Available in stunning White, classic Black or eye-catching Pink it houses a feature-rich range of specs, with technology such as Smart Auto 2.0 and the Smart Link Hot Key, making it simpler than ever to shoot and share great images instantly.


The NX210 follows the NX’s design heritage, with a premium metallic finish. Like its predecessor the NX200, the NX210 also offers a 3.0” AMOLED screen for viewing images and Full HD movies. With easy access to Wi-Fi functions, the NX210 allows quick sharing with friends and family. Samsung Mobile Link allows users to show off their best images on phones and tablets, or on the big screen with TV Link connecting the NX210 wirelessly to internet-enabled TVs.


The NX20 is the perfect match for enthusiast amateur or professional photographers looking for a highly portable camera that gives the professional look and feel of a DSLR. It also comes with the addition of an ergonomic grip to fit comfortably into the hand. Delivering impressive speed with its 1/8000s Fast Shutter, impressive images are shown on its clear 3.0” AMOLED swivel display, increasing visibility by approximately 20 percent. The NX20 also incorporates a range of functions and manual controls in order to deliver pro-standard pictures every time, including SVGA EVF so users can frame images like a true professional.


In-Built Wi-Fi for simple sharing and saving
With Samsung’s latest SMART features, users can share pictures at the touch of a button, uploading to social networks including Facebook and Picasa, or emailing them to friends and family. The cameras also offer further options for capturing and displaying images via other devices, including the ability to link to a Samsung smartphone and use as a remote viewfinder, and - with the Samsung Mobile Link function - to display images on devices such as tablets or internet-enabled TV.


Creative control at the touch of a button
Pictures shared on the spur of the moment are no longer restricted to simply shooting and sending with the creative features of the new NX cameras. The ten Smart Filters and added Selective Colour function mean that users can adjust the look and feel of shots as they take them. In addition, all three cameras feature Panorama and 3D Panorama, allowing the whole story to be told in one complete picture. With the Smart Panel featured on all the new models, settings and features can be easily accessed and applied, making creative photography easier than ever.


Nick White, Head of Digital Imaging, Samsung Electronics UK and Ireland, said “The launch of the SMART NX Range marks an evolution in Samsung’s camera offering. With the inclusion of built in Wi-Fi, sharing your pictures has never been so simple and with the NX image quality they will be worth sharing. We are delighted to be offering this innovation in technology to our customers.”


For more information, please visit

Pricing and availability for Ireland to be confirmed.

Product specifications available on request –NX20, NX210 AND NX1000


About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit