The Serif

Buy now

Reach far beyond your imagination

A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode with clock ticking. A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode with clock ticking.
Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.

Place it anywhere

2020 The Serif, white Samsung TV, is sitting on a tv stand in a living room with a sandy beach and clear ocean on-screen in a bright and elegantly simple living room with wooden floor and white color wall. 2020 The Serif, white Samsung TV, is sitting on a tv stand in a living room with a sandy beach and clear ocean on-screen in a bright and elegantly simple living room with wooden floor and white color wall.

Fits wherever you place it

Unlike conventional TVs that belong next to the wall, The Serif looks beautiful from front to back, side to side and can sit anywhere in your room--even right in the middle of your space. No matter where you put it, The Serif blends perfectly to its surroundings. Even without a stand, it goes almost anywhere and blends in with the décor like a piece of art—on a table, on a shelf, or right on the floor.

Make it stand up
and stand out

Not enough wall space to hang your TV?
Or are you still trying to figure out the best
placement? Add the metal stands to The
Serif to easily position it anywhere in the room.

Everything you
need in one box

Here are the accessories and
components that come with The Serif.
They're not hard to install and operate.

Design like no other

Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.

Four closeups of a Cloud White model of The Serif is showing the stylish tv design with iconic capital I design from all angles. Four closeups of a Cloud White model of The Serif is showing the stylish tv design with iconic capital I design from all angles.

Iconic design
Talk about how you can
decorate your space

You'd feel like you were still missing something
in your space with just a conventional TV. The Serif
gives off a completely different look. With a unique,
unibody design in the shape of the letter "I," The Serif
will make a stunning addition to your space.

Designed by Bouroullec

"The Serif is another take to the world of TVs, it remains that its core competence is a natural adaption to contemporary interiors."

Ronan & Erwan Bouroullec

DISCOVER DESIGN STORY

Add Nature’s beautiful inspiration

Aside from the TV design itself, Ronan & Erwan Bouroullec created screen images exclusively for The Serif. One pattern with a beautiful leaf and another with textured fabric-both were inspired by the beauty of nature. They're available in Ambient Mode so you can share some of the natural inspiration at home when it's turned off.

Go beyond TV entertainment

A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode. A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode.

Check it out
before you go

Get useful daily information such as the weather, outdoor temperature, and major headlines with an interactive background. Now set your routine to check the weather before you leave for work.
A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background. A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background.

Turn up the your mood just by asking

Apply an interactive background that harmonises perfectly with your environment with Ambient Mode. Or use Vibe Mode to play music or visuals that suit your mood for the day. Either option will brighten up your day.
A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue. A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue.

Enjoy background
music

Simply play music using voice command or just connect your smartphone via Bluetooth. With Ambient Mode, you'll be able to listen to music visually.
Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile. Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile.

Relive all your memories

Turn your living room into a personal gallery by displaying photos from your mobile and Samsung Cloud. With the new Auto Gallery Layout template, you can enjoy your personal memories a lot more easily.

* Ambient Mode service may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

Create your own style
with The Serif

Here’s some ideas for how The Serif can look
in your home, either melting in neatly with
your existing décor or as the centerpiece of
the ensemble.

Choose a size
Pick a color
Create your lifestyle

The Serif 1m 08cm (43")

The profile of a Cloud White The Serif 43" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 1m 23cm (49")

The profile of a Cloud White The Serif 49" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

The Serif 1m 38cm (55")

The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity
See the details

See how The Serif makes your life smarter

GO TO THE NEXT STORY
PREVIOUS HIGHLIGHTS
NEXT CONNECTIVITY

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual product may differ from image shown. Please see our product gallery.
* For the Smart functions, compatible devices or phones required.
* The product color may vary by region.