India, it’s time for action!

People across the globe hold on to many stereotypes when it comes to India. Be it about food, culture, places or entertainment. It’s time to set things right! Come, join the #IndiaReadyAction programme. Shoot and share videos breaking age-old stereotypes to showcase the Real India to the world.

Join the Programme

  • Pick a theme
    to shoot a video

    Choose a stereotype
    within the theme. Shoot a video
    breaking the stereotype.

  • Upload your video
    on Instagram

    Tag it with @Samsungindia,
    #IndiaReadyAction, #Your City (Delhi),
    #Your Theme (Food)

  • Share with
    the world

    Share your stereotype-breaking
    video showcasing Real India to
    the world.

Real India Video

See videos showcasing Real India to the world.

View Map

Get Rewarded* Make videos. Break stereotypes. Get a chance to be rewarded.

  • Weekly Rewards

    7 participants get Galaxy A70 Smartphones every week.

  • Grand Rewards

    20 top participants get Galaxy A80 Smartphones and Samsung Smart TVs in the finale.


Video Creation Tips Make your videos truly cutting-edge and social media friendly.

*T&C apply. For details, please visit
Features availability may vary. Features mentioned with Smart TV work with select Samsung Smartphones. Third party logos/trademarks shown above belongs to respective parties. Product images shown are for representational purposes only, actual products may vary.