(Amman, Jordan, 07 November 2021): Samsung Electronics Levant recently announced the signing of an agreement with Alwakeel Media Group to provide the largest outdoor smart screens in Jordan for the display of their marketing and advertising campaigns.

The signing was between Ahmad Al-Ramahi, head of the Visual Display Unit at Samsung Electronics Levant, and Mohammad Al Wakeel, the founder of Alwakeel Media Group and media personality, in the presence of Amjad Jabr, the General Manager of Mix Generation Technology (MixGT), the company executing the installation and operation of this project and the authorized agent for Samsung’s smart digital screens for the business sector.

Samsung's XAT model with P16 pixel pitch outdoor LED display measures 8.6 by 17.3 meters. The screen uses the latest LED technology from Samsung and operates even in the harshest environments and in temperatures ranging from -30°C to +50°C. It also features an improved design, with improved durability and reliability, to deliver optimal content consistently.

Commenting on the great importance of the agreement, Al-Ramahi said: “This confirms the position and value of the Samsung brand – which ranked among the top five in Interbrand’s Best Global Brands 2021 list, and number one in the world for TVs for 15 consecutive years. This deal affirms the business sector’s confidence in Samsung’s outstanding products and solutions. In Jordan we are pleased to supply local businesses with our screens and commercial digital panels in cooperation with our agents and partners MixGT. We are committed to providing added value to our corporate client network, into which we are proud to welcome Alwakeel Media Group.”

From his side, Al Wakeel commented: “We chose Samsung Electronics Levant for their leadership in digital advertising solutions and related services. They meet our high standards and enable us to continue to play a pivotal role in raising the level of digital media and advertising content, which we were among the first in Jordan to offer our clients. This cooperation marks the beginning of a fruitful partnership, as we move forward and expand in various governorates of the Kingdom.”

As for MixGT, they were proud to be a partner in the project and of the professional way it was completed. Jabr expressed his gratitude and appreciation for the confidence placed in MixGT, and stressed the company's commitment to strengthening the relationship between all parties, and that the strategic partnership was a starting point for expanding the scope of work to all regions of Jordan.

Due to their highly competitive advantages, Samsung Electronics’ digital panels and screens have captured the attention of Jordanian businesses within a record time following their introduction to the market. Capable of performing a wide range of innovative functions, they can be used for varied purposes, such as advertising services and products, training employees and students, or assisting with government and corporate business by providing useful information to the public.

The Visual Display Unit at Samsung Electronics Levant predicts extensive growth in the screens and digital billboards sector. It is noteworthy that the company had earlier launched a website for its B2B services provided to the Levant institutional and business sector, which aims to enhance direct communication with this important sector in the markets of the region.