Discover the latest
innovations from Samsung

Samsung continues to lead the TV industry forward, announcing a range of innovations that will redefine all your expectations for TVs.
Join us on the journey and learn more here.

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perfect reality

Learn what others have to
say the groundbreaking technological advances
driving the QLED 8K

Your content.
Your way.

Starting in 2019,
all Samsung Smart TVs have AirPlay 2 built right in.

Now you can enjoy iTunes content—including all your favorite movies and TV shows—right on your big screen without extra connections. You’ll get access to the biggest 4K content library available, without any platform or service barriers. You can even mirror from all your iOS-based devices. Your content, your screen. Seamless.

* AirPlay 2 enables content streaming and sharing from Apple devices to your Samsung Smart TV.
* Samsung Smart TVs now feature a new iTunes app so movies and TV shows from an iTunes library can be seen on a big screen.

The Frame

Two TVs that go
beyond TV

Adding value to you home design aesthetic. Now you’re not just
watching TV anymore. It’s a whole new way to see your TV.

The perfect
frame for your space

Still searching for the perfect piece to finish your space? Frame TV lends your interior the artistic touch you’ve been seeking. Find the freedom to do it your way.

Beautifully different

Stunning new visual experience meets iconic design. With Serif TV, Samsung combines many of its most advanced TV technologies and features with a striking look and feel. Don’t settle for ordinary.

At Samsung, innovation never stops. We'll continue
to lead the industry with advanced technologies and
new consumer experiences.

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Camouflage Your QLED TV with Ambient Mode

Blend your TV right into your space

* The specification, Smart service and GUI(Graphic User Interface) may vary by model and region.
* Streaming membership required.