The First Look 2021

Discover a new vision for screens.

Neo QLED with an artistic blue image on the screen in the center of a gray room. Neo QLED with an artistic blue image on the screen in the center of a gray room.

Screens everywhere,
screens for all

Learn how Samsung is delivering value beyond the screen by thinking about sustainable production and consumption.

* Compatible with selected Samsung TVs. Please check the Samsung TV's specification.
* SolarCell Remote contains about 24% recycled content.

Neo QLED demonstrates true-to-life picture quality with an artistic blue image on the screen. Neo QLED demonstrates true-to-life picture quality with an artistic blue image on the screen.

Neo QLED

Greatness never ends, but evolves.

Quantum Matrix Technology

The powerful evolution of Neo QLED comes with Quantum Matrix Technology. It precisely controls Samsung's exclusive new Quantum Mini LED and expresses blacks, whites and every shade in between more accurately than ever. So it creates great detail in both dark and bright areas.

Neo Quantum Processor

Whatever you're watching on the Neo QLED, Samsung's powerful processor knows how to make it better. Deep learning algorithms optimize to your viewing condition, improving your content. And with Neo QLED 8K, an AI-powered 8K picture is completed by 16 multi-model neural networks.

Quantum HDR

Quantum HDR sets the new standard for incredible detail and brightness. Enjoy rich, accurate color and deeper contrast with crisp detail. The dynamic tone mapping of HDR10+ adjusts color and contrast scene by scene, allowing you to appreciate even the slightest nuances.

Object Tracking Sound

Dynamic sound tracks every motion from all corners of the screen. With dedicated up-firing and side-firing speakers, realistic 3D sound puts you in the middle of the action.

*The range of Quantum HDR luminance is based on internal standards and subject to change according to viewing conditions or specifications.

Top view of the thin and sleek Neo QLED design. Top view of the thin and sleek Neo QLED design.

*The range of Quantum HDR luminance is based on internal standards and subject to change according to viewing conditions or specifications.

MICRO LED in a home theatre displaying a dancer dancing on foggy water. MICRO LED in a home theatre displaying a dancer dancing on foggy water.

MICRO LED

Born to be incomparable.

MICRO LED Technology

MICRO LED is an inorganic, self-emitting LED born to change the world of displays. Creating the light and color on its own, MICRO LED delivers true-to-life color and contrast, with optimum brightness in every scene. Discover stunning details on our biggest screen that surpasses your greatest expectations.

Monolith Design

A monumental design that draws the line with the past. The extraordinary minimalist design offers a seamless experience from wherever you watch. Infinity Screen goes beyond all boundaries, eliminating all visual distractions.

Arena Sound

Precisely placed for maximum effect, a full range speaker delivers vivid, lifelike sound to fully immerse you in the scene. Object tracking and vocal clarity craft a multi-dimensional soundscape that takes you on a journey, wherever the story may go.

4Vue

When you want more than one view, MICRO LED has room for four. See up to four screens at once from a variety of sources — including the four HDMI ports — each in itself giving you an immersive experience.

MICRO LED in a large lounge area displaying a realistic tree illuminated by the rising sun in desert-like terrain. MICRO LED in a large lounge area displaying a realistic tree illuminated by the rising sun in desert-like terrain.

Be inspired to do more with TV

Samsung TVs help you discover ways to vitalize your everyday life.

A woman does yoga in front of the TV in her living room. The screen shows a trainer's video on the left and the woman following along on the right. A woman does yoga in front of the TV in her living room. The screen shows a trainer's video on the left and the woman following along on the right.
Home Training

Use your TV like a personal trainer to master your workouts and track your stats for a healthier life.

A man works from his home office with multiple work files open on his TV screen. A man works from his home office with multiple work files open on his TV screen.
Work From Home

Access your office PC remotely from your TV and use the large screen to multitask with ease.

Two people sit on their sofa and get ready to play a driving game by setting their preferences on the Game Bar. Two people sit on their sofa and get ready to play a driving game by setting their preferences on the Game Bar.
Gaming

Play on a bigger, wider, faster display that will increase your chances of winning.

A man in his living room looks at the Universal Guide on his TV with channels organized to his preferences and viewing habits. A man in his living room looks at the Universal Guide on his TV with channels organized to his preferences and viewing habits.
Home Entertainment

Enjoy the freedom to find your favorite content among hundreds of free channels.

A woman takes a video call while she cooks. The cooking video she is watching is on the left of her TV screen and her video call is displayed on the right. A woman takes a video call while she cooks. The cooking video she is watching is on the left of her TV screen and her video call is displayed on the right.
Multi View

Split the screen into multiple views, so you can watch, work and video chat all on one screen.

A man and woman video call a group of friends on TV and chat with them in their living room. A man and woman video call a group of friends on TV and chat with them in their living room.
Video Call

Connect with your family and friends through video calls on the big screen.

* Images are simulated and for illustration purposes only.
* Compatible with selected Samsung TVs. Please check the Samsung TV's specification.
* Compatible devices may vary by each function.
* Game console, web cam and other accessories sold separately.
* Actual user experience may vary.
* Each function may vary by TV model, region, service provider, network environment, or mobile device.
* Each device must be connected to Wi-Fi or other wireless network.