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Spotlight shining towards a silhouette of a man sitting in a chair with Samsung @ CES 2021 and its catch phrase Better Normal for All and CES logo. Spotlight shining towards a silhouette of a man sitting in a chair with Samsung @ CES 2021 and its catch phrase Better Normal for All and CES logo.

January 11 - 14, 2021

Join us to see how Samsung is creating a Better Normal for All.

With smarter, personalized technology centered around people and our evolving needs,
Samsung is reshaping our everyday experiences to build a brighter, better tomorrow for everyone.

A better life enabled by technology

A Better Normal for All

Welcome to a future where you can live better in your own, unique way. Enabled by a more personalized experience and AI innovation, Samsung is exploring how we can build a better future for our planet, and our people. Join us to learn more about how we’re building a Better Normal for All

Sebastian explains about Samsung's vision to provide a Better Normal for All Sebastian explains about Samsung's vision to provide a Better Normal for All
Sebastian passes through virtual door, as the speech moves onto introduction of new Bespoke model. Sebastian passes through virtual door, as the speech moves onto introduction of new Bespoke model.

Part 1
Better Me : Personalization

Bot Handy passes Sebastian a glass of water. Bot Handy passes Sebastian a glass of water.

Part 2
Better Living : AI in Daily Life

A photo of several different people in grids. A photo of several different people in grids.

Part 3
Together for Tomorrow

Reimagining the viewing experience

The Micro LED display in a grey modern space with a onscreen of geometric shaped art The Micro LED display in a grey modern space with a onscreen of geometric shaped art

MICRO LED

Born to be incomparable
The Neo QLED display in a grey modern space with a onscreen of geometric shaped art The Neo QLED display in a grey modern space with a onscreen of geometric shaped art

Neo QLED

Greatness never ends, but evolves

Redefining the home

A Samsung Bespoke 4-Door Flex refrigerator with white panels stands against a kitchen wall. A Samsung Bespoke 4-Door Flex refrigerator with white panels stands against a kitchen wall.

Samsung Bespoke 4-Door Flex

Fits your lifestyle, Bespoke

A black washer and dryer are stacked vertically in the laundry room. A black washer and dryer are stacked vertically in the laundry room.

WF8800A/DV8800A

Efficiency Clean. Intelligent Wash.

A white JetBot 90 AI+ vacuum cleaner is docked in a Clean Station against a wall next to a dresser. A white JetBot 90 AI+ vacuum cleaner is docked in a Clean Station against a wall next to a dresser.

JetBot 90 AI+

More intelligent and efficient cleaning

Reshaping your experience

Two human centered robot models to build a better future for all. Two human centered robot models to build a better future for all.

Intelligent Robotics

Human-centered AI to build a better future for all.

a buck with infotainment solution ,digital cockpit 2021 a buck with infotainment solution ,digital cockpit 2021

Digital Cockpit 2021

Solution that transforms a car from transportation to daily living and life space

Reconnecting you to what you love

Galaxy Note20 Ultra in Mystic Bronze laying facedown with the S Pen laying across the back. Galaxy Note20 Ultra in Mystic Bronze laying facedown with the S Pen laying across the back.

Galaxy Note20 | 20 Ultra 5G

As beautiful as it is powerful
The Galaxy Buds plus BTS edition against a white background, with a purple heart off to the side. The Galaxy Buds plus BTS edition against a white background, with a purple heart off to the side.

Galaxy Buds+ BTS edition

Sound you can feel

CES 2021 Best of Innovation Awards

Born to be incomparable

Behold the ideal of TV, brought to life.
Gaze into the borderless screen and see pure color and contrast.
But what's on the display is only the beginning.
This is pioneering technology that soars beyond innovating
the status quo, wielding the power to change your life.



* The image of product may vary in each country.
* Best of Innovation award – 110” Micro LED

A large MICRO LED TV is mounted flush against a wall inside an office room. A large MICRO LED TV is mounted flush against a wall inside an office room.

Screens for all

To continue making our technology accessible to everyone,
Samsung TV has developed and applied a variety of
technical solutions. Through accessibility and an intuitive,
easy-to-operate design, Samsung TV allows everyone
to easily use technology and take advantage of new,
exciting features.



* The image of product may vary in each country.
* Best of Innovation award – TV accessibility

TV screen is shown the Multi-output Audio function and small area for sign language is highlighted and enlarged in the Accessibility Shortcut screen. TV screen is shown the Multi-output Audio function and small area for sign language is highlighted and enlarged in the Accessibility Shortcut screen.

Galaxy Note20 |
20 Ultra 5G

One of the first to merge a pen with a phone,
Galaxy Note puts a whole new world in your pocket.
As we face a new normal, life demands a new kind of device.
This is not a smartphone as you know it.
This is a computer in your pocket.
This is next-level gaming on mobile.
This is a pro-grade 8K camera and editing suite.

This is Galaxy Note20 | 20 Ultra 5G

Galaxy Note20 Ultra is seen from the rear at a three-quarter angle and the bronze S Pen is leaning across the back. Galaxy Note20 Ultra is seen from the rear at a three-quarter angle and the bronze S Pen is leaning across the back.

A duet with Galaxy Buds+
and BTS

Featuring the band's shade of purple and accented
with the BTS logo, the Galaxy Buds+ BTS Edition give
the iconic earbuds a new look.

Galaxy Buds+ is our wireless earbuds with 2-way speaker
delivering sound by AKG with rich treble and bass,
an adaptive 3-mic system for crystal clear calls,
and long-lasting battery power
— all for a premium listening experience.

And the newness doesn't stop there
— the package includes special in-box items.

Galaxy Buds plus BTS Edition packaging, showing the box, the Galaxy Buds plus BTS Edition, the Smart Buds Cover, and photos of the band members. Galaxy Buds plus BTS Edition packaging, showing the box, the Galaxy Buds plus BTS Edition, the Smart Buds Cover, and photos of the band members.

CES 2021 Samsung Newsroom

CES 2021 Samsung Newsroom

* Visitors will be directed to the global page in English.

MORE INFO
A LED display lit up to mimic an urban backdrop with blue lights in black background in line with the theme of "Samsung Digital City" at CES 2021. A LED display lit up to mimic an urban backdrop with blue lights in black background in line with the theme of "Samsung Digital City" at CES 2021.

Explore the CES 2021 Digital Venue today Visit CES 2021

* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
* Availability of products may vary by region.