The Serif

FIND YOUR SERIF

QLED brilliance on The Serif

A Cloud White model of The Serif is on a tv stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds. A Cloud White model of The Serif is on a tv stand in the corner of a room, with a beautiful picture of a desert with blue skies and white clouds.
We packed The Serif with Samsung’s powerful QLED technology.
It delivers the performance you need, with the brilliant picture quality provided
by Quantum Dot’s billion shades of colour, matched with boldly clear audio
that always delivers the dialogue.

It has bright and colourful details in the screen. You can't look away

Accurate colours and
details you’ve never
seen before

100% Colour Volume by Quantum Dot

We used Samsung’s own Quantum Dot technology for
The Serif, too, making sure you get the same real
colours at 100% colours volume as Samsung’s
QLED. That’s a billion plus colours, and HDR10+,
which adjusts brightness frame by frame to match
the moment. See the brilliance of QLED technology
bring colours and details to life.

Enjoy 4K picture
from any source

AI Upscaling

From colour and texture data, to lighting and contrast
details, The Serif upscales everything to 4K picture
quality by analyzing each scene of your content. It
works even if your content source’s quality isn’t 4K.

A Cloud White model of The Serif shows an onscreen image of water with old pier beams sticking upward out of the water. Then 3 illustrations show real-time, scene-by-scene analysis of parts of the image to demonstrate AI Upscaling. A Cloud White model of The Serif shows an onscreen image of water with old pier beams sticking upward out of the water. Then 3 illustrations show real-time, scene-by-scene analysis of parts of the image to demonstrate AI Upscaling.
  • * Viewing experience may vary according to types of content.
  • * Discover what makes the resolution of Samsung 4K TV Malaysia stand out compared to the others now.

Even when the day
turns to night,
enjoy your view

Adaptive Picture

Sometimes the room becomes dark while
you're watching a movie, and it becomes
hard to see what's on the TV screen.
With Adaptive Picture, The Serif can sense changes
in the lighting environment around you and
adjust to maintain optimum brightness
and contrast settings for pleasant viewing.

A Cloud White model of the Serif is seen in a stylish room with a bright window at its back. The onscreen image shows a scene of old buildings along a picturesque canal at night. As the brightness in the room changes to dark due to the natural light coming in through the window, The Serif automatically adjusts the brightness accordingly. A Cloud White model of the Serif is seen in a stylish room with a bright window at its back. The onscreen image shows a scene of old buildings along a picturesque canal at night. As the brightness in the room changes to dark due to the natural light coming in through the window, The Serif automatically adjusts the brightness accordingly.

Didn't think it would
have sound innovation?

Don't miss any dialogues

Active Voice Amplifier (AVA)

Similarly, sometimes noises can occur. Which makes it hard to hear some of the on-screen dialogue. The Serif detects distracting noises and automatically adjusts the volume to make sure you don't miss any important scenes.

People are gathered and wathcing The Serif sat in the middle of the room.To illustrate Active Voice Amplifier, image becomes dimmed as the noise around TV increases due the people. And Active Voice Amplifier automatically increases \"voice clarity\". People are gathered and wathcing The Serif sat in the middle of the room.To illustrate Active Voice Amplifier, image becomes dimmed as the noise around TV increases due the people. And Active Voice Amplifier automatically increases \"voice clarity\".

Find the right fit for your style

The Serif 55"

The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
SEE THE DETAILS

Check out The Serif highlights

FIND OUT HIGHLIGHTS

Ready to discover the wonder of QLED?

Ready to discover the wonder of QLED?

DIVE DEEPER INTO QLED
PREVIOUS CONNECTIVITY

* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
* Actual Product may differ from image shown. Please see our product gallery.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
* QLED : Samsung QLED is Quantum dot based TV.
* The peak brightness may vary depending on the model and size of the TV.
* 100% Color Volume with Quantum Dot  measured to DCI-P3 standard, certified by VDE.
* Compatibility with all HDR content is not guaranteed.
* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
* The product color may vary by region.