Samsung’s The Frame on the wall displaying art

From Tradition to Digital: A Conversation with Rebecca Wilson

Nov 29. 2017
A image of Rebecca Wilson, chief curator of Saatchi Art.

Rebecca Wilson is chief curator and vice president of Art Advisory at Saatchi Art. She oversees all curatorial elements of the online gallery and leads Saatchi Art’s Art Advisory program. In 2012, she created and spearheaded the innovative 100 Curators, 100 Days initiative, showcasing the works of 1,000 emerging artists in what was touted as the world’s largest online art exhibition.

Q) Can you introduce Saatchi Art to our readers?

At Saatchi Art, we represent thousands of extraordinary artists from all over the world and help people who love art discover their works in a non-intimidating, transparent environment.

We’ve taken the best parts of the internet and combined them with the invaluable aspects of an art gallery. The result is a one-of-a-kind experience that gives you access to an unparalleled selection of original art, curatorial expertise, and world-class customer service.

Since our origins, we’ve been eager to work with new technology to help as many people as possible enjoy art and to incorporate it into their lives. What began as an early embrace of the internet has led to Saatchi Art becoming the world’s leading online gallery—representing artists in 100 countries, many of whom now enjoy sustainable careers as artists.

As soon as we started our conversations with Samsung about the possibility of partnering on The Frame , we felt that this was an exciting new opportunity for the artists we represent as well as for people who would appreciate a new way to discover and enjoy their works. Then we saw the actual Frame and were blown away by the beauty of the object itself and how sophisticated it is.

We are very proud of the resulting collaboration and are thrilled to be introducing the Saatchi Art Collection for The Frame. Never before has there been such a versatile and elegant object that can serve up the entertainment of a television and the inspiration of artwork—without requiring you to choose which to hang above your fireplace!

  • A image of Samsung’s The Frame exhibition space at London Design Festival 2017.
  • People enjoying Samsung’s The Frame exhibition at LDF 2017.
  • People enjoying Samsung’s The Frame exhibition at LDF 2017.

Q) What do you think of the way the artworks are displayed on The Frame?

I think the quality of display is extremely high and The Frame itself is a beautiful object. Exhibiting in a traditional way in a gallery in the 21st century is only one way for an artist to gain exposure for his or her work, so being part of this new technology is very exciting for the artists we represent. Our partnership with The Frame gives artists the chance to have their works seen by people all over the world in a completely revolutionary and sophisticated way, and I hope in this exhibition we are showing potential consumers how The Frame can be so elegantly hung alongside other artworks.

Q) What opportunities do products like The Frame and Samsung's Art Store offer an online gallery like Saatchi Art?

As people's habits change and their consumption of news, culture, film, and television is changing, we want to be at the forefront of opening up the art world through technology to as many people who love art as possible. By partnering with The Frame and collaborating with Samsung, we are excited to give people the chance to display a range of artworks when they want according to their mood, their living space, and other artworks they own. Saatchi Art has a global following of over one million people which can only be enhanced by collaborating with Samsung.

Q) How do you believe The Frame will change the way people buy and experience art?

I think that anything that gets people excited about art and gives them the chance to discover new art and find out more about it is a good thing. So often these days the television is turned off and people are watching programs on their laptops or other devices, so it makes a huge amount of sense to use the television as a screen for showing carefully curated artworks.
Generally, the more access you give people to art the more excited they become about seeing it in different ways, so I think it will encourage people to go to galleries and museums, and make people feel comfortable about consuming art in a range of ways—from traditional to digital.

Q) Is the market for buying and displaying art digitally expanding? And, in the future do you think most art will be bought and displayed digitally?

I'm not sure I'd say that “most” art will be bought and displayed digitally but, I certainly think that for more and more people the television will be a vehicle for displaying art and not just an ugly black box in your living room. I'm sure there will be new technologies that will be even more responsive to each of our preferences and habits, and it's definitely a very exciting area to be involved with at an early stage.

Curator’s Choice from Art Store: Colin McCallum

Samsung’s The Frame displaying an art piece titled Template Ultramarine V4 by Colin McCallum

For his Template series, Colin McCallum meticulously squeezed paint onto a fluorescent white surface, creating shapes and forms reminiscent of hieroglyphs and Keith Haring figures. Each surface is fixed to his studio work bench where the painting must fully dry before it is hung on a wall, allowing McCallum to see the work that has been created. Each work in the series is unique and impossible to replicate given the spontaneous nature of this creation process.

About the Artist

Colin McCallum was born in Glasgow, Scotland. He received a BA (Hons) in Fine Art (Painting) from the Camberwell College of Arts in London, where he lives. He is interested in creating a visual overload for his viewers, incorporating repeated patterns and motifs and vivid, often fluorescent, colors in his abstract paintings. He works with acrylic paint, pens, and spray paint, and often creates his own stencils. McCallum's works can be found in private and corporate collections in New York, Toronto, Singapore, and throughout Europe.

Topics : The Frame, Samsung The Frame, 2017 Samsung TV, Samsung Art Store, Saatchi Art, Colin McCallum