New Zealand Executive Team

Executives in New Zealand

Meet the team responsible for conducting Samsung business in your part of the world.

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Lee SangChul (Steve) profile picture

Lee SangChul (Steve)

President and Chief Executive Officer
Southeast Asia Headquarters
Samsung Electronics

Mr. SangChul Lee was appointed to the role of President and
CEO of Samsung Electronics South East Asia & Oceania in May 2017.
Prior to this, Mr. Lee served as the head of Strategic Marketing Office,
Mobile Communications Business of Samsung Electronics,
during which he successfully led Global Sales, Product Strategy,
Marketing and Enterprise business of the mobile business.
Mr. Lee has also held various executive positions, including CEO of
Samsung Electronics Latin America and CEO of Samsung Electronics CIS. Additionally, he was previously the head of Sales & Marketing Team in
the Visual Display Division, during which he brought exceptional expertise and experience to his position and effectively presented the Samsung brand and products to the market.
A graduate of Inha University in industrial engineering,
Mr. Lee joined Samsung's TV division working in 1984.
In his career spanning more than three decades with the company,
Mr. Lee has overseen a variety of teams ranging from sales to auditing and Digital Appliances Business. Among other roles, he also served as the manager of Samsung Electronics Australia, as well as president of Samsung Electronics Benelux (SEBN) and Samsung Electronics Italy (SEI).
Mr. Lee is a member of the Korean Association of Industrial Engineering.

WJ Song profile picture

WJ Song

Managing Director
Samsung Electronics New Zealand

W.J. Song is the Managing Director for Samsung New Zealand. Mr. Song is a veteran of Samsung, having commenced employment in 1999. In his tenure with the company, Mr. Song has held a variety of key positions in Samsung’s global business, including 3 years in the United States, 8 years in France, and most recently in Samsung’s regional headquarters in Singapore.
Mr. Song brings a wealth of experience in business management and a proven track record of delivering growth. He is looking forward to the prospect and opportunity presented in building Samsung’s business in New Zealand.