50" The Frame


  • Matte Display
  • Modern Frame Design
  • Art Mode

Choose your size

  • The left side of the screen with the word †Conventional' shows The Frame displaying an artwork full of reflections. The right side of the screen with the words †Matte Display' shows The Frame with the same painting that has no glare. A glare-free certified logo is on the lower left side.
    Matte Display
  • The Frame is hanging on the wall along with other picture frames, which makes The Frame look like a photo on the wall.
    Modern Frame Design
  • A variety of The Frame's customizable bezels are displayed.
    Customisable Frame
  • The Frame's Art Store page is displayed on the center. Surrounding it are many artworks that can be found in the Art Store.
    Art Mode

The Frame
Make your own TV

Top 4 features

Matte Display icon

Matte Display

Enjoy what's on, not the reflections

Modern Frame Design icon

Modern Frame Design

Designed to look like a slim picture frame

Customisable Frame icon

Customisable Frame

Match your space with customisable bezels

Art Mode icon

Art Mode

When The Frame is off, the arts are displayed

Enjoy what's on, not the reflections

Matte Display

You can enjoy what's on the screen clearly and feel the textures of art the way it’s meant to be. Enjoy the art as the art, the TV as the TV.

* Conventional product refers to the previous model of The Frame.

Designed to look like a slim picture frame

Modern Frame Design

The elegant, modern design blends flawlessly to elevate your home décor.

Match your space with customisable bezels

Customisable Frame

The Frame offers a variety of customisable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.

* Customisable Frame sold separately.

When The Frame is off, the arts are displayed

Art Mode

Transform The Frame into art when you're not watching TV. You'll love watching the beautiful works of art on The Frame.


World famous galleries in your living room

Art Store

Choose from over 1,600 works of art from globally renowned institutions on the Art Store. The Art Store gives you unlimited access from beloved classics to modern marvels to stunning photography.

* Art Store subscription required to access full selection. Fees apply to subscription service. * Art pieces in the Art Store are subject to change without prior notice. * The Art Store may not be available in some countries.

Frame your most loved moments

My Photo

You can easily upload and exhibit your own photography or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

* Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.

Your art, your way

Mat Canvas

Add a matte canvas behind your photo or artwork to make it look even more realistic. Choose from 5 matte backgrounds and 16 colours to find the perfect fit.

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.

* Motion sensor gets activated after turning it on in settings. * Availability of motion sensor may vary by country.

Adaptive brightness for your art

Brightness Sensor

The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and colour tone to retain the artwork's original look regardless of the lighting condition of your room.


A flush fit to the wall

Slim Fit Wall Mount

The Slim Fit Wall Mount keeps your TV tightly installed on the wall, so it looks good from every angle. Plus, just one slim cable helps keep the space around your TV beautifully clean.

* The distance between the wall and TV may vary depending on the wall type and installation method.* One Connect Box is required for installation.* Slim Fit Wall Mount, One Invisible Connection (5m) and the One Connect Box are included with purchase of The Frame.* One Connect Cable(15m) is sold separately.

Height that fits your space

Height Adjustable Stand

Set The Frame to your preferred height - raise it up to make room for a Soundbar and surrounding devices.

* Soundbar sold separately. The images may differ depending on the Soundbar model.* Height Adjustable Stand is not supported on The Frame 32 inch model.* The height adjustment range is 25 mm. The detail dimensions can be found in the specifications. (Set Size with Stand, Set Size without Stand.)


Explore possibilities of a rotating screen

Auto Rotating Wall Mount

Rotate your TV - horizontally or vertically - with the Auto Rotating Wall Mount to watch your favourite content how you like.

* Check for protrusions on your wall : Protrusions or unlevelled areas will interfere with rotation. * Cable in walling is not supported : in wall cables will cause resistance and interfere with proper rotation. * No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.) * Images are simulated and for illustration purposes only. * Auto Rotating Wall Mount sold separately. * Auto Rotating Wall Mount is only available with 43~65' screen sizes.

Horizontal or vertical? The choice is yours

Auto Rotating Stand

Auto Rotating Stand allows you to make your choice by rotating the screen horizontally or vertically. So that you can enjoy the content how you prefer.

* No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.) * Auto Rotating Stand is only available with 43~65' screen sizes. * Auto Rotating Stand sold separately. * Auto Rotating Stand can be installed on specified compatible models only. A list of compatibility can be found in the specifications. * Images are simulated and for illustration purposes only.

Showcase your TV anywhere

Studio Stand

Take the Frame away from the wall and place your TV anywhere in your home with an easel stand that elevates your TV into a piece of art.

* Studio Stand sold separately. * Studio Stand is available with 50~65" The Frame.


A billion shades of colour

100% Colour Volume with Quantum Dot

Quantum Dot technology displays every beautiful shade of colour in 100% Colour Volume that stays true at any level of brightness.

* 100% colour volume measured to DCI P3 standard, certified by VDE.

Intelligence behind glorious picture and sound

Quantum Processor 4K

Quantum Processor 4K drives all around performance, intelligently optimising picture, sound and more features to give you a truly breath-taking viewing experience.

* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Picture optimised for your eye

EyeComfort Mode

The Frame's Eye Comfort Mode automatically adjusts the brightness and colour of your display following local sunset and sunrise times to protect your eyes.


Easy content discovery

Smart Hub

Samsung’s new Smart Hub puts content curation and discovery front and centre, so you spend less time searching and more time streaming.

* Content services and recommendation may vary by regions. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. * Samsung TV Plus and Universal Guide may not be available in some regions.

Mirror your mobile device

Mobile Mirroring

Mirror content for a bigger and better experience from your mobile devices via SmartThings, or pair with your Apple devices to project via AirPlay.

* This service only works when TV and mobile are turned on. * Requires SmartThings app download and installation. * Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later. * Apple AirPlay may not be supported depending on the model or geographical area.

Multiple screens on your big screen

Multi View

Watch what's on your TV and your mobile on the same screen at the same time. Simply add up content to watch simultaneously and make your own combination of screens.

* Supports Android OS and iOS based smartphone.


Sound that moves with the action

Object Tracking Sound (Dolby Atmos®)

Experience the nuance in every scene with audio that tracks every motion. With dedicated up firing speakers, you can experience realistic 3D sound that pulls you in closer.

* Top firing sound is only available for 85/75/65/55". * The Frame 50/43/32" : OTS Lite

TV and soundbar in perfect harmony


Surround yourself with sound orchestrated in perfect harmony. Speakers on your Soundbar and TV are synced to operate simultaneously for better surround sound effect without muting your TV speakers.

* Top firing sound is only available for The Frame 85/75/65/55". * The Frame 50/43/32": Q-Symphony Lite* Soundbar sold separately. The images may differ depending on the Soundbar model. * Q-Symphony is available only with compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications.


  • Product QLED
  • Refresh Rate 50Hz
  • Resolution 4K (3,840 x 2,160)
  • Series LS


Find answers to questions you have about the product

Product Support See More Content
User manual & Downloads
  • e-Manual
  • Quick Guide
  • Remote control
  • User Manual
See More Content



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