Art when it’s off. TV when it’s on.

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What if a TV wasn’t just a TV, but a stunning piece of artwork for your home?

The Frame is both a television and a dynamic, mesmerising gallery of personally curated art. It stands out – and blends in – for all the right reasons.

Art Mode

Shape your own gallery

Choose from a library of embedded artwork, purchase from the online Art Store*, or showcase your own photos. The Frame automatically adjusts to ambient lighting conditions for clear, vibrant images in any kind of light.

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*Internet connection required. Data, subscription and other charges may apply

Stylish Design

Designed for your décor

With a selection of stylish, customisable frames it’s a TV that can blend into or stand out in any space. Sleek and with subtle cable management, The Frame sits easily on a wall or easel stand*, fitting seamlessly and beautifully into your home.

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*Sold separately

4K UHD Viewing

Dazzling display, easy viewing

Enjoy superb detail in 4K movies and images with The Frame’s stunning display. The One Remote Control makes setup and operation simple, so you can enjoy TV, Netflix and more with ease.

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Purchase The Frame TV* and get

A free customisable frame

Choose from walnut, beige wood or classy white metal.

An Art Store subscription

Six months access to over 1,000 carefully curated artworks from acclaimed artists.

Delivery and installation*

Enjoy peace of mind with free delivery and hassle free installation.

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*Offer available by online redemption within 14 days of purchase. To be eligible to claim the relevant accessory (Bonus gift) claimants must purchase a Samsung Frame TV from a participating retailer between 10th August and 21st September 2017. The Frame TV delivery and installation elements of the offer will be fulfilled by the retailer. While stocks last. For details on all Bonus Gifts and full terms and conditions go to