QLED tech. & Smart

a new way of viewing

A Black model of The Frame is on a stand in the corner of a room, with the screen Samsung Smart Hub open, selected on Netflix menu. The Frame TV opens Netflix directly on the built-in Netflix app and plays the movie provided by Netflix : 6 Underground. In the corner text shows the Smart TV is powered by TIZEN.
We enrich your view with billions of colours powered by Samsung's Quantum Dot technology, so you feel the texture of paintings just by looking. With colour that's true to life in any light it's an experience that's simpler and smarter than ever.

Explore the world of QLED

Colour Volume 100% by Quantum Dot

We want you to enjoy colour the way it's meant to be seen. Enjoy famous works as seen in a gallery and see movies come to life in every scene with true-to-life 100% colour volume and the bold contrast of Dual LED. No matter the angle, you get incredible detail and texture.

This art TV's beautiful frame also has QLED technology. The camera zooms in to show the vivid color of 100% color volume and deep contrast. In the corner is VDE certification showing that it has been tested to color volume 100% according to DCI-P3.

Looks its best at any moment

Adaptive Picture

We made sure The Frame reads the room, automatically sensing and adjusting the screen's lighting and contrast based on surrounding light so you can enjoy your content at its best. Whether watching videos as the sun shines through the window or enjoying a movie marathon in the dark, you get a view you'll love.

The Frame TV adapts to surrounding light, with the screen bright in a well-lit living room and dimming as the curtains shut.

Technology designed to keep your focus on The Frame. So you won't miss a minute of the action.

Don't miss out on the conversation

Active Voice Amplifier (AVA)

When you're watching a show full of great one-liners, you don't need to worry about missing a thing. The Frame senses surrounding sound in real time to adjust volume and clarity, so even through the noise you can hear the voices - and the fun.

As a family watches The Frame TV in their living room, a soundwave is seen changing shape to show the TV is adjusting the sound of voices to be heard clearly.

Experience more at once

Multi View

Want to catch up on last week's episode while fitting in a workout? No need to stop watching one for the other. Set up two streams on the screen so you can watch or even listen to both at once, and adjust the size to help you focus. The Frame gives you freedom to watch it all your way.

Samsung The Frame in multi view mode, allowing a woman to simultaneously watch a TV show and follow along with a yoga video.

The Frame bridges the gap between screens and changes your mobile view.

Enjoy what's on your mobile on The Frame

Mobile Mirroring

With the SmartThings app, seamlessly mirror and play your favourite videos, music, and photos on The Frame's big beautiful screen. And with AirPlay 2 built-in, you can stream, share and mirror right from your favourite Apple device.

Father and daughter watch a cooking video on The Frame that mirrors the phone screen by connecting the phone to the TV.
* AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.
* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.
* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

And just tap to mirror

Tap View

Those videos, music, and photos you love? They can all come to life on The Frame with just a tap. Tap your smartphone on The Frame for a smooth and easy way to mirror. It's now even simpler to see your favourites on the bigger screen.

The Frame TV shows what's on a woman's phone screen by her simply tapping the phone to the TV and mirroring it.
* This service only works when TV and mobile are on.

Everything you love, made smart. Sit back, relax, and let The Frame take care of you.

Just talk. The Frame does the rest

Multiple Voice Assistants


You can even talk to The Frame. The Bixby voice assistant can go beyond just controlling The Frame.
Just ask and get more.

* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* Actual user experience may vary.
* This feature is only available in certain languages.
Alexa built-in

Amazon Alexa

Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.

* Available technology, functions, GUI(Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice.
* Actual user experience may vary.
* Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Everything you need is in your hands

One Remote Control / SmartThings App / Smart Hub

Life is easy when you have One Remote Control in your hands, SmartThings App on your mobile, and Smart Hub on-screen. Control all of your connected devices with One Remote Control or SmartThings App, and easily search for movies, TV shows, and browse the web with Smart Hub.

One Remote Control seen controlling The Frame. SmartThings is shown on a phone screen displaying artworks from the Art Store and Smart Hub is displayed on The Frame showing both art and other content to enjoy.
* Must download and install the SmartThings app.
* SmartThings compatible devices may vary by region. This function may differ by mobile and OS(Operation System). Each device must be connected to Wi-Fi or other wireless network. Download and installation of SmartThings app are required. Samsung Account required. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Apps and services are subject to change without notice. Data, subscription and other charges may apply.

Product Lineup

Time to choose your The Frame

Find The Frame that's just right for you and your space.

The Samsung The Frame series comes in many sizes so you can find the one that's right for your space.