Samsung Rises to 7th place in Interbrand’s Best Global Brands

Oct 13. 2014

Samsung Electronics has risen to seventh position in Interbrand’s annual ‘Best Global Brands’ report released today. The report recognised the global growth of Samsung’s brand value through creative marketing initiatives and continued market leadership across many product categories, including smartphones, televisions, digital appliances and memory devices.

Up one spot this year –from eighth in 2013 - Samsung recorded a brand value of $45.5 billion in 2014, a 15 percent increase over last year’s $39.6 billion. Samsung continued to show significant growth in its brand value; this is more than double the average growth rate of 7.4 percent achieved by the World’s Top 100 Brands.

Samsung has maintained its No. 1 position in the smartphone market for two years, which was boosted by the launch of flagship smartphone products including new devices in the Galaxy S and Note series, while wearable devices like Samsung Gear and Samsung Gear VR point to new engines of growth. Collaboration with world-renowned fashion brands and sponsorship of the 2014 Winter Olympics also increased Samsung’s brand value with consumers.

In the television market, Samsung managed to extend its global industry leadership, which is now in its eighth year; this was helped by the introduction of the first Curved TVs. Samsung is also leading the premium market for digital appliances, with new product line-ups such as the Chef Collection. The company’s partnerships with Michelin-starred chefs and world class furniture brands underline Samsung’s innovative marketing.

Meanwhile in the memory business, Samsung has successfully maintained its No. 1 position for the 21 years, supported by its solid technology leadership and new consumer-centric marketing initiatives.

Samsung managed to improve its brand value by focusing across the company on one common brand ideal: ‘Accelerating discoveries and possibilities’, and making it come to life with a number of consumer engagement programs, such as the ‘Launching People’ campaign, which reached more than 100 million people globally.

“We want to continue our efforts to become an aspirational brand through innovative ideas and technologies that give people the power to discover new experiences and enhance people’s lives,” said SP Kim, the Chief Marketing Officer of Samsung Electronics.

Samsung entered the top 20 Interbrand global brand list for the first time in 2009, and moving into the top 10 in 2012 – just three years later.

Samsung Brand Value Progress (Unit : 100mil USD)

Year

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

Rank

21

20

20

21

21

19

19

17

9

8

7

Brand Value

125.5

149.5

161.6

168.5

176.8

175.2

194.9

234.3

328.9

396.1

454.6

 

About Samsung Electronics Co., Ltd. 
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com/nz.

About Interbrand 
Founded in 1974, Interbrand (www.Interbrand.com) is the world’s leading brand consultancy. With nearly 40 offices in 27 countries, Interbrand’s combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints, in all market dynamics. By understanding and anticipating the changings needs and demands of consumers, the firm helps its clients across industries, to drive greater business growth while solving their most pressing business challenges. Interbrand is widely recognised for its annual Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand’s performance relative txo sustainability. It is also known for having created brandchannel.com, a Webby-award winning resource about brand marketing and branding. Interbrand is part of the Omnicom Inc., (NYSE: OMC) (www.omnicomgroup.com) network of agencies. For more information, please visit us at Interbrand.com and follow us on Twitter and Facebook.