Fraud warning for Samsung Customers

See some examples of recent scams 

Samsung has noticed an increase in frequency of scam/hoax/phishing incidents involving New Zealand consumers. These fraudulent correspondences generally carry Samsung’s name and logo and appear (at face value) to be authorised communications from Samsung Electronics New Zealand. 

In light of the frequency of these incidents, Samsung would like to spread awareness about the variety of ways that fraudulent third parties representing themselves as Samsung may attempt to gain your personal or financial information, or exploit you for financial gain. Generally consumers should be vigilant when dealing with third parties over email/internet/phone/mail/sms. Here are some guidelines to assist you to ensure that you are dealing with a genuine Samsung NZ representative.


Text / SMS Promotions 

We do not send outbound text messages (SMS) for promotions.


Request for Money Transfer 

Samsung NZ’s CUSTOMER SERVICE TEAM might get in contact with you through by email, social media or phone to arrange for resolution to the issues that have been escalated by you or your representative (e.g. service centres, retailers, Samsung brand shops and their service affiliates). However please be advised that Samsung NZ will never ask you to send cash or deposit money into any personal bank account or request your personal details through email.


Email Correspondence 

Email communications sent by a Samsung New Zealand representative will always carry the “” domain address and any call back requests should be done through our authorised customer contact centre number (0800 SAMSUNG). Please make sure to recheck the email or website address when replying to emails or completing online forms. If you have been contacted through any of the above media and you are suspicious, please contact our customer contact centre (0800 SAMSUNG ) to confirm the authenticity of the message.


Personal Information

As a general precaution do not give or send your name, bank account details, or any other personal details to anyone if you are sure as to whether they are an authorised representative of Samsung NZ. Use common sense when dealing with online sources and maintain your awareness through consulting government websites (such as )which contain numerous helpful tips. 

Examples of Recent Scams

Here are some examples which have been reported to us:

• Request for the customer to claim a prize by clicking a link, sent by someone purporting to be the Promotions Manager of Samsung NZ
• Notice of winning “Samsung Promo Lottery Award International” and request for consumer to send personal information.
• A Facebook advertisement advising you have won a new smartphone – and to click the link to claim the prize.
• A website mimicking NZ news website Stuff.


What to do if you suspect a scam

For all current Samsung Offers please visit the Samsung Offers page.
If you believe that you have received a scam message from an entity purporting to be Samsung New Zealand, please report it to:
• The Samsung NZ team at; and
• Report the scam to the Department of Internal Affairs 

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