Samsung Electronics Launches The Frame TV in New Zealand

Jul 26. 2017
Samsung Electronics Launches ‘The Frame’ TV in New Zealand

AUCKLAND, New Zealand – 26th July, 2017 – Samsung Electronics New Zealand has today announced the launch of a new lifestyle TV, The Frame. Awarded ‘Best of Innovation’ at CES 2017 in Las Vegas1 and recently showcased at the Louvre in Paris, The Frame introduces a completely new way to experience visual art and TV content through a framed television panel that hangs on a wall like artwork.

“For New Zealanders, the TV is a central part of many homes – and it must match seamlessly with their lifestyle, tastes and existing home design,” said Jens Anders, Sales Director for Consumer Electronics Samsung NZ.

“Technology should enhance our daily lives, without being obtrusive. The beauty of The Frame is that it blends in to your existing interior décor when it isn’t being used like a conventional TV,” said Anders,

Utilising ‘Art Mode’, The Frame transforms when switched away from TV viewing into an art and design experience. Instead of fading to black like most TVs, the panel becomes a work of art, displaying content from a range of custom-designed digital art pieces or the user’s own content. When in ‘Art Mode’, The Frame has a brightness sensor that allows the content being displayed on-screen to adjust to the natural levels of light that are in the room, so it closely resembles a piece of framed artwork.

The Frame is also equipped with a Motion Sensor that is designed to automatically turn the screen off to save power when you leave the room, and turn back on when you return

With three different frame options –White, Beige Wood, and Walnut – and numerous art layouts, The Frame can be customised to enhance the design and décor of almost any interior

The Frame includes access to 100 pieces of art, curated from 37 international artists and designers. Each artwork has been commissioned by Samsung Electronics to feature on The Frame. Owners can choose art from a range of genres including landscape, architecture, wildlife, action, drawing and more.

The Frame can also showcase personal content, including photos, in a customisable layout, which can be controlled via an app on the owner’s mobile device.

Customisable accessory options such as interchangeable frames and the optional Studio Stand are also available separately to further enhance every room design preference.

The Frame is outfitted with Samsung’s new Clear Cable Connection2 and No Gap Wall Mount3, which are designed to allow The Frame to be hung anywhere with ease, blending seamlessly into any living space without unsightly cables or wires. Users can also connect The Frame to compatible devices with the One Remote Control, including set-top boxes, game consoles, and UHD Blu-ray players.

To complete the intuitive experience on The Frame, Smart Hub offers quick and easy access to popular content streaming apps, such as Netflix, Stan and YouTube, from one place.

Pricing and Availability

The Frame by Samsung will be available in two sizes from select retailers nationally, from July 2017:

55-inch: RRP $3,999

65-inch: RRP $5,999

RRP of the Customisable Frames are $299 for 55”, and $349 for 65”. Customisable Frames come in White, Beige Wood and Walnut in both 55” and 65”.

Studio Stand RRP $799.95

The Samsung Collection of 100 pieces of art is provided with The Frame. Additional content is available from the Art Store via a monthly paid subscription, or for a ‘one-off’ purchase fee.


Frame Size 55” - 83.1 x 145.4 cm 65” - 70.8 x 123.5 cm
Picture Quality 4K UHD, HDR, Active Crystal Colour
Sound 2017 Samsung Smart Hub, Smart View, One Remote Control
Special Features Art Mode, Samsung Collection, Brightness Sensor, Motion Sensor
In the Box One Connect Box with Invisible Connection (5 m), Basic Stand, No Gap Wall-Mount
Sold Separately Customisable frames: Walnut, Beige wood, White; Studio Stand; Invisible Connection kit 15 m

[1] Video Displays Category. Awarded to 55" Frame TV.

[2]Samsung’s Clear Cable Connection provides a clear, single, clutter-free connection through which compatible devices: such as HD Blu-ray players, sound bars and more, can be gathered and connected to the TV.[ix]

[3]Samsung’s no-gap wall-mount makes it quick and easy to affix the TV flush against the wall, enhancing any space whilst still providing full access to favourite TV shows, movies, games and media content with compatible Samsung TV.[x]

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung NZ website at

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