Samsung to showcase everyday smarter living

Sep 09. 2014

Designer home to be built at Wynyard Quarter, amazing experiences to be won

Samsung to showcase everyday smarter living

Auckland – September 9, 2014 – On the 4th of October, Samsung Electronics New Zealand will unveil the Home Smart Home project, a waterside concept home that is as innovative as the Samsung home appliances inside it. The house will be continually redesigned to suit how it’s being used.

We’ve collaborated with some of New Zealand’s top architects, engineers and designers to build a house that echoes the Samsung design philosophy and takes into account the constant change of our modern lives,” says Mike Cornwell, Marketing Director, Samsung Electronics New Zealand.

 “The collaboration created a home that can be transformed and configured to make any Kiwi occasion better. Using simple modular components, the walls, windows, floors and fittings will be rearranged to create completely different spaces for everything from a bustling cocktail party to a romantic candle-lit dinner.”

Many New Zealanders are familiar with Samsung’s market-leading smartphones and Smart TVs.With the Home Smart Home project they’ll have the opportunity to experience a premium range of home appliances and see how they fit into Kiwi lifestyles. 

 “Our lives move quickly, they’re busy and always changing. People are looking for smart devices that keep pace with modern living.Smart isn’t just about technology, it’s about making life easier and creating more time to do the things we love with the people we love.It’s about having a few more minutes to spend with the kids, the chance to share a meal with friends, or to enjoy a lazy afternoon on the couch. 

“This is the philosophy behind Samsung’s product development and the inspiration for Home Smart Home,” says Cornwell. 

From September 8th, people can register online at to host complimentary events that they can share with family and friends, just as they would in their own homes, all while being able to use our innovative appliances,” says Cornwell.

The house references modern architectural thinking and innovative engineering.  Its clever movable pods can cater to those wanting to flex their culinary muscles in a designer kitchen, or be reassembled into a destination for a relaxed movie night with the girls.“Guests can tell us how they want the home positioned to suit the occasion they’ll be hosting,” says Cornwell. 

Samsung’s Home Smart Home will be open to the public from Saturday the 4th of October through to Tuesday the 21st with events taking place throughout.

“I’d recommend getting in quickly to register as a host,” says Cornwell.  “It’s not often that you have the chance to host a perfectly designed experience with friends and family. We’re looking forward to showing off our state-of-the-art appliances, our inspiring home and giving Kiwis the chance to enjoy something completely unique.”

Notes to editors

Samsung’s Home Smart Home will be open at Wynyard Quarter, Auckland, adjacent to the Viaduct Events Centre from the 4th of October to the 21st of October, 2014
People can register to take part in a number of free events at
The house is available for public walk-throughs during scheduled open homes

Design elements include

Home Smart Home has a 10 week off-site build process
The home will be transferred and fully assembled at Wynyard Quarter over two days
Each pod is hinged and movable

Details about the house

Architects: Jasmax
Engineers: Holmes Group
Builders: NZ Strong

For images and video please visit:

For more information please contact:

Sue Hamilton,, 0275493330 or
Emily Findlay,, 027 341 3249

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit

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