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Samsung’s Bespoke Life 2023 Event Spotlights Technologies That Offer Convenience Today While Building a More Sustainable Tomorrow
Samsung announces “Bespoke Life” vision, reaffirming its commitment to transforming users’ lives through sustainability, connectivity, and design
16 June 2023
AUCKLAND, New Zealand – June 8, 2023 – Samsung Electronics Co., Ltd. will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streaming at 2:00am NZST on Samsung’s official website, newsroom, and YouTube channel, the event will offer an opportunity to discover how the company's expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity, and design.
“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected, and stylish lifestyle.”
Sustainable Life – Technologies That Make a Positive Impact
Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to further reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber™ Filter: a simple solution for minimising microplastic emissions during laundry cycles.
To encourage a more sustainable living during the product use phase, Samsung continues to expand services that make saving energy effortless. Which is why three new Bespoke appliances, including refrigerators, washing machines, and dishwashers, will feature an upgraded version of SmartThings AI Energy Mode – coming to New Zealand later this year.
In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in tackling microplastic pollution. After developing a laundry cycle that reduces microfiber discharge by up to 54%1, Samsung and Patagonia have teamed up once again to launch the Less Microfiber™ Filter. The Less Microfiber™ Filter is capable of capturing up to 98%2 of microfibers shed during laundry cycles. The Less Microfiber™ Filter will be available in New Zealand in Q3 of this year.
Connected Life – Paving the Way for Hyper-Connected Homes
To “Bespoke” one’s life is to optimise devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.
Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalised automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.
Samsung has also announced the launch of the Bespoke Jet™ AI — the company’s most powerful3 cordless stick vacuum cleaner, and the world’s first to be verified by UL(Underwriters Laboratories) Solutions, a leading independent safety science organisation, for AI. Combining up to 280W4 of suction power with a run time of up to 100 minutes5 per charge, the Bespoke Jet™ AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode6 intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,7 including the floor type, and automatically optimises settings such as suction power and brush speed8 to maximise cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station™ that produces a powerful spinning cyclone to instantly and effectively9 empty the dustbin.
Stylish Life – Taking Personalised Design to the Next Level
The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.
In addition to launching the Bespoke AITM Washer and Dryer in New Zealand, Samsung continues to expand its personalisation options to empower more people to customise their home. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available for purchase on samsung.com/nz.
To learn more about the next evolution of Bespoke, tune into Bespoke Life 2023 on June 8 at 2:00 am NZST. The event will be streamed on Samsung’s global YouTube channel, Samsung Newsroom, and Samsung.com.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
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1 Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW9400B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.
2 Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber™ Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.
3 Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute).
4 Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885-4: 2020 standard. Measured at the inlet of the non-motoriaed tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. The results were compared to the stated suction power of cordless stick vacuum cleaners with 200W suction power available in the market (based on sales data between January and December 2022, as compiled by an independent market research institute). Results may vary depending on actual usage.
5 The stated run time is based on using a large capacity battery at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.
6 AI Cleaning mode related functions/performance will be continuously updated and upgraded through SmartThings.
7 The ability to identify different cleaning environments can be affected by environmental conditions.
8 The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.
9 Based on internal testing using various types of dusts. Results may vary depending on the actual usage conditions.