Enhance your everyday space with art

The Frame TV blends in with the wall as a beautiful picture frame, displaying a variety of works of art that inspire beautiful wall décor ideas.

* Actual Product may differ from image shown. Please see our product gallery.

Bring the beauty of a distinguished art collection into your living room. No matter the occasion, you will find the perfect piece of art to suit your mood. It’s easy to personalise the curation settings to reinvent your space as a new art gallery, each and every day.


Bringing world-class galleries to you

Art Store

Start your free trial on The Frame and discover all the amazing content in the Samsung Art Store. Becoming a full member gives you unlimited access to art collections and photography, spanning the classics to the contemporary.

* The Art Store may not be available in some countries.
** Art pieces in the Art Store are subject to change without prior notice.
The Frame TV is hanging on the wall. Turned off, it shows an illustration of giraffes in Art Mode. Turned on, it shows a group of giraffes moving around the wild. A split-screen comparison shows a picture in Art Mode and a live video in TV Mode.

The logos of 12 partner companies who provide art to the Art Store are shown, including: Artisty, Artspace, Lumas, Magnum Photos, Te Papa, Saatchi Art, Museo del Prado, V&A, YellowKorner, Museum of Fine Arts, Städel Museum, and Minted.

Discover art from simple categories

Easier Discovery

Everyone can find the artwork they love. From colour to subject and much more, the simple and clear art categories of the Samsung Art Store make it fun and easy to discover a wide variety of art for all occasions.

Art Mode shows all the content with blue lines if you choose the color blue.
The Frame TV is displaying Samsung’s Art Mode on its screen. Art Mode helps you find the art you want by letting you browse through a variety of categories found in the Samsung Art Store.
Magnum photographer Jonas Bendiksen is introduced in a video. He puts his photos on the wall and looks at them. He takes photos of his baby and nature. When he finishes, he views them from “the fine art everyday collection” on the Frame TV.

Framing the best user experience

The Frame TV is sitting flush to the wall in a living room. One woman is sitting down to the left of the TV and another is standing on the right. The Frame TV offers an outstanding experience no matter where you sit in the room.

Frame your most-loved moments

My Collection

You can easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame TV via your phone or a USB flash drive.

* Personal photos uploaded to The Frame will be displayed at the original resolution. Displaying 4K (3840*2160 pixels) and above images is recommended. Internet connection and compatible devices required.
Install the Frame TV where you want
The Frame TV is mounted on a wall in the dining room, with a table in the foreground. It is screening a family photo from My Collection, demonstrating how to display photos on The Frame with Samsung Art Mode.

Change the atmosphere

Time setting for Slideshow

Enjoy the art pieces you like at the time that you want. Display art on TV and set the time on how long you want it to be shown on screen.

Art Mode rotates the images every 30 minutes
The Frame TV’s Art Mode various works of art on screen in a slideshow format.

Curate your favourites


Curate your own personalised gallery using favourite art pieces in your living room. Select and mark the pieces you like as favourites and see them all in one place.

Create your own category names and build your collection.
The Frame TV is showing a photo that has been selected as a Favorite. You can create a Favorites category in your own gallery with the Samsung Art Collection.

Senses your presence

Motion Sensor

When you’re nearby, the Motion Sensor detects your presence and turns the TV display into artwork, so you can enjoy your favourite art while you’re there. When you leave, it turns off to save energy.

* Motion sensor operates when turned on in Art Mode. Performance may vary depending on lighting conditions.
A man is in the kitchen and The Frame TV is on the wall behind him displaying a painting. The Frame TV automatically turns off after he leaves the room.
A man is in the kitchen and The Frame TV is on the wall behind him displaying a painting. The Frame TV automatically turns off after he leaves the room.

The ideal way to appreciate art all day long

Brightness Sensor

By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and colour tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

The Frame TV auto adjusts the brightness to match the natural light.
The Frame is displaying a picture on a Studio Stand. The lights in the picture dim as the room gets darker.

Choose yours

The Frame TV, 43-inch model

The Frame TV 43" (2019)


The Frame TV, 49-inch model

The Frame TV 49" (2019)


The Frame TV, 55-inch model

The Frame TV 55" (2019)


The Frame TV, 65-inch model

The Frame TV 65" (2019)


* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which do not affect product performance are subject to change without notice.
** iOS&non-galaxy Android devices need to download SmartThings App for ambient mode setting on mobile phone
*** For the Smart functions, compatible devices or phones required.
**** Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.