TV when it's on, ART when it's off

The Frame, 2019
The Frame TV is displaying art on the screen. The Frame TV blends in with the space perfectly to make the home décor look more beautiful.

* Electricity consumption occurs in Art Mode

Enhance your living space with a beautiful art TV that reflects your style and fits your space. In fact, The Frame is more than just a TV. It makes every moment in your space beautiful, while also boasting the high-resolution picture quality of QLED. An incredible TV when it’s on, and stunning art when it’s off.


Enhance your everyday space with art

Art Mode
The Frame TV is mounted on the wall in the living room and turned on in Art Mode. It is showing a piece of artwork that makes the space look beautiful.

Beautiful in every moment

The Frame TV looks like an actual piece of art. It is mounted on the wall and is displaying fine art of various styles.

Experience QLED Technology

QLED Technology
The screen displays a piece of art depicting a rainforest filled with various shapes and colourful flowers.

* Actual Product may differ from image shown. Please see our product gallery.
** The images are simulated and for illustrative purposes only.

Key Specifications

*Art pieces in the Art Store are subject to change without prior notice. Internet connection required. Subscription fees apply. The art pieces available for display may differ from that shown.
* The key specifications vary by region and size.

Choose yours

The Frame TV, 43-inch model

The Frame TV 43" (2019)


The Frame TV, 49-inch model

The Frame TV 49" (2019)


The Frame TV, 55-inch model

The Frame TV 55" (2019)


The Frame TV, 65-inch model

The Frame TV 65" (2019)


* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.