Samsung leads the future of AI and loT at IFA 2018

August 31 - September 5, 2018, City Cube, Berlin

Samsung leads the industry in R&D, 5G and AI in order to harness the power of innovation and empower people to create a better future with the experiences they desire.

Discover advanced connected living with Samsung's latest breakthrough products at the Samsung Town exhibition space at IFA. Experience vivid 8K content with the new QLED 8K TV, check out the newly launched Galaxy Note9 or explore smart home appliances like QuickDrive™ with integrated AI and IoT technologies that simplify your life.

Front exterior of building bearing the Samsung logo in upper left corner and the slogan "Do What You Can't" featured at the top, with a row of Samsung logo banners placed to the left of the building.

Press Conference

Open Your Mind to Possibility

Thursday, August 30, 2018,
City Cube, Berlin
HS Kim, President and CEO of Samsung Electronics

Our vision of a world of 1 billion connected, intelligent Samsung devices continues to materialize, but has also evolved along with advances in AI and IoT, and their ever-growing integration into the mainstream.

Samsung leads the charge into the future of AI and IoT with our vast efforts. We invested $14bn in R&D last year; we have committed a further multi-billion dollar investment over the next three years in next-generation technologies including AI and IoT; and launched a new research division on key AI technologies, enlisting many of the world's leading experts in AI. In order to further enable our advancements in this field, we have also led the global initiative to establish industry standards for 5G.

We push the boundaries of invention and create breakthrough products that will enable people to improve their lives in ways beyond their imagination and Do What They Can't.

HS Kim, President and CEO of Samsung Electronics, speaks at the Samsung Press Conference at IFA 2018.

Samsung Events @ IFA 2018

A photo of the venue during the press conference.

Press Conference

- Samsung's vision & latest new product introduction
- Aug. 30, 11:00 - 12:00, City Cube Berlin, Level 1

A chef preps ingredients at the venue during the Club des Chef Cooking Show event.

Club des Chef Cooking Show

- Smart Life Recipe : How to enrich your daily life with Samsung Club des Chefs & connected home
- Aug. 31, 14:00 - 14:30

A photo of the Mr. Doodle Drawing Show event venue, with a stage and backdrop covered in hand-drawn doodles.

Mr. Doodle Drawing Show

- Mr.Doodle Drawing Show with the Galaxy Note9
- Aug. 31, 10:30 - 11:30

The main characters from the animated TV show Family Guy stand against a white backdrop, under the words "Doorways x Family Guy"

#doorways AR Experience

- AR experience of Samsung's connected living at the "Family Guy" house
- Aug. 31 - Sep. 5, 10:00 - 18:00

Main featured products


Perfect reality

A front facing QLED 8K, placed in front of a larger QLED 8K positioned at an angle.

*100% colour volume measured to DCI-P3 standard, certified by VDE
The 8K logo is featured at the center of a grey background, then the screen flips horizontally, turning the 8 into an infinity sign, after which the screen transitions to zoom in and out of multiple landscapes and various images shown in 8K resolution, before transitioning back to the grey background and 8K logo and finally ending with the words "QLED 8K - See nothing else".


Half the time washing*. For a full clean.

A white front facing QuickDrive™