Samsung’s New TMF Refrigerator launched in the Saudi market

May 22. 2016

Locks in Moisture and Keeps Food Fresher Longer


Samsung Electronics Co., Ltd., launched today its new Samsung top-mounted freezer (TMF) refrigerator, the RT7000, in Saudi Arabia. Designed to enhance modern living and deliver a more comfortable home, Samsung is the first manufacturer to bring its unique Twin Cooling PlusTM technology to the TMF category.

Many consumers in the Kingdom have dreamed of owning a spacious refrigerator which keeps food fresher longer, so their weekly grocery shop goes further. It is a common disappointment to reach into the refrigerator to find fruits or vegetables that have lost their natural moisture and just bought freshness in just a few days, even when kept in the vegetable drawer.

Sami Abdulhadi, Head of Home Appliances Business in KSA, stated that: “Samsung R&D team have worked hard to ensure that consumers can now keep food fresher longer, simply by storing them inside the new Samsung RT7000 TMF refrigerator, with its innovative Twin Cooling Plus™ technology.”

 “When fruit and vegetables lose their natural moisture in low humidity conditions, the surface becomes dry and wrinkled, and obviously no longer fresh. Optimum levels of moisture within the refrigerator are needed to keep freshness and taste locked in. The best, healthiest meals start with the freshest ingredients and the Samsung RT7000 ensures freshness and taste are maintained. The Twin Cooling Plus™ independent cooling system ensures that the right temperature and humidity level up to 70% is maintained throughout the fridge, so no matter where food is stored it stays fresh,” concluded Abdulhadi.

All food odors can change the taste of frozen foods and affect the flavors of finished dishes. Twin Cooling Plus™ is a truly independent cooling system, with separate airflows in both the fridge and freezer. This prevents unpleasant smells from foods moving between the fridge and freezer, ensuring the original flavor of ingredients stored in the freezer is perfectly preserved and odorless.

No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavor of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

The unique Samsung RT7000 TMF refrigerator delivers a spacious capacity which can fill up to 620L. The fridge can keep all fruit and vegetables in fresh condition for longer, not only in the bottom drawer but on every shelf. This ensures space is maximized, meaning no time is wasted looking for particular items in a packed refrigerator helping meal times at home to become simple and convenient.

Thanks to the Twin Cooling Plus™ technology, the new Samsung RT7000 TMF enables Saudi consumers to be flexible with cooling storage depending on their needs. The true independent cooling system allows turning the freezer into a fridge when required. Or just turn off the fridge compartment when leaving home for a long period of time. The five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini mode.

About Samsung Electronics Co., Ltd.

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