55" RU7400 Flat Smart 4K UHD TV Series 7

UA55RU7400RXUM
55" RU7400 Flat Smart 4K UHD TV Series 7 is rated 4.6 out of 5 by 154.
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Dynamic Crystal Color, see it real

Dynamic Crystal Color

UHD Processor, powerful picture quality

UHD Processor

HDR, see more details

HDR

Your assistant has arrived. Say hi Bixby

Bixby on TV

Dynamic color, powerful content

Dynamic color, powerful content

* Product design and specifications may vary depending on the model and size of the TV.

Soundbar optimized for Samsung TVs

Soundbar optimized for Samsung TVs

Dynamic Crystal Color, see it real

Immerse yourself in the picture with one billion shades of color. Dynamic Crystal Color delivers lifelike variations so you can see every subtlety.

Dynamic Crystal Color, see it real

UHD Processor, powerful picture quality

Picture quality to move you, made possible by a single chip that orchestrates color, optimizes high contrast ratio, and masters HDR.

UHD Processor, powerful picture quality
Real 4K UHD Resolution

Real 4K UHD Resolution

Enjoy sharp, crisp images with 4K UHD TV that has 4x more pixels than FHD TV. Now you can see even the small details in every scene.

UHD Dimming

UHD Dimming

Enjoy color, sharpness, and contrast levels optimized for your viewing. Samsung UHD Dimming divides and processes the screen into small blocks so you see more precise details.

HDR, see more details

High-Dynamic Range increases the TV’s range of light so you can enjoy an immense spectrum of colors and visual details, even in the darkest scenes.

HDR, see more details

Simply sophisticated and stylish

Simply sophisticated and stylish

* Actual product may differ from image shown. Please see our product gallery.

Clean Cable Solution

Just follow three simple steps to make sure you see the TV without those messy wires.
Step 1. Plug in your cables.
Step 2. Push your cables into the embedded cable lines on the back.
Step 3. Neatly organize your cables through the TV stand.

No visible wires. Clean finish.

* Actual product may differ from image shown. Please see our product gallery.
* This feature does not apply for 43 inches.

Slim is the new sleek

The slim design adds a touch of confidence and class to your home interior. When the screen of UHD resolution comes alive, the frame slips quietly to the background as your eyes focus on the action.

* Actual product may differ from image shown. Please see our product gallery.

Slim is the new sleek

* Actual product may differ from image shown. Please see our product gallery.

Smart Hub & One Remote

Samsung UHD TV gets even smarter with Smart Hub and Samsung One Remote. They place all the content you want right at your fingertips, from your set-top box to your game console, apps, and live TV. All you need is one.

Smart Hub & One Remote

* Images are simulated and for illustration purposes only. The appearance, design and GUI specifications which is not affecting to product performance are subject to change without notice.
* Some features and functions provided by connected devices may not be supported or limited to use.

Your assistant has arrived. Say hi Bixby

You can even talk to Samsung UHD TV. Bixby is the assistant to your needs that goes beyond controlling your TV. Just ask and get more.

Your assistant has arrived. Say hi Bixby

SmartThings for your smart home.

A truly intelligent home, tailored to your life. With Samsung SmartThings built right in, Samsung UHD TV can connect you with your IoT devices and sensors. You can turn on the lights, check what’s in the fridge, and even control the robot vacuum cleaner.

SmartThings for your smart home.

* Samsung SmartThings compatible devices may vary by region.

Seamless connections

Works with

Samsung UHD TV can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices—even from other brands.

* Turn-on TV feature support may vary by model.
* Some features and functions provided by connected devices may not be supported or limited to use.

AirPlay 2

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung UHD TV.

* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.
* Images simulated for illustration purpose only.
* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

AirPlay 2

* Service may not be launched at the same time as 2019 Samsung UHD TV, and the availability may vary by region.
* Images simulated for illustration purpose only.
* Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.

  • 3,840 x 2,160 Resolution
  • UHD Engine Picture Engine
  • 3 HDMI
  • 2 USB
Rated 2 out of 5 by from Colour and depth of picture disappointing I’ve previously always purchased Samsung due to their quality and amazing depth of picture. I decided to invest in a 65” screen thinking I’d get this as a cinematic experience. I’ve been very disappointed after watching movies in 4K & UHD. There is light bleed from all four corners when looking at dark scenes and no depth of colour. Almost washed out appearance at times. I bought this after reading some good reviews and now I’m wondering if I have a defective unit. The sound is okay but varies significantly depending on the source input. Overall very disappointing for the money spent.
Date published: 2019-08-24
Rated 5 out of 5 by from Excellent picture. Sound good but could be better. I've had this TV for 3 weeks, it's easy to set up. It has excellent picture quality with good viewing angles and is crystal clear especially when watching HD movies and programmes. I Haven't tried 4K yet. There are lots of picture adjustment settings. The sound quality is good but not always, there aren't enough different sound preset settings for my liking and for some reason while playing content through the now tv app the sound is not good at all as you can't hear people talking very well so I turn up the volume but then all the sound affects are to loud, I hope this will be resolved through an update as it seems like it could be a software issue. I might get a soundbar to use with this TV to see if that would improve the sound quality. It came with 2 remotes, the standard one is just standard, but the other remote is very good and once you get used to it you can fly through the menus at speed and it has a built in mic for voice control. Overall I would recommend this TV to my friends and family.
Date published: 2019-06-17
Rated 5 out of 5 by from Great Picture and Sound Bought for new house, great offer. Good picture and sound
Date published: 2019-11-01
Rated 5 out of 5 by from Great TV for the money!! Brought this tv to replace a 10 year old samsung LCD, got a 32 samsung d5000 in bedroom but not been able to warrant the purchase until now for the loving room, & what an upgrade, tv looks great in the dark ish grey colour with the slim bezel, even tho sound has been a big criticism of modern TV's, I am impressed by the level of bass this TV has, I know it's not as good as a soundbar or theatre kit but for a slim TV it's pretty.good. Picture quality is superb, even tho this is still an edge lit LCD panel, I have suffered no light bleeding, colours look great after some calibration, plenty of YouTube videos to help with that. 4K content with HDR looks amazing, if this set looks as good as it does then god only knows what the high end QLEDs & OLEDs are like. Overall very happy with the set & highly recommend in the price range this set sits in.
Date published: 2020-02-01
Rated 5 out of 5 by from Excellent quality TV. My RU7400 TV is superb quality, it is very easy to set up and easy to operate. The picture quality is excellent as good as if not better than some rival TV's costing far more. I would recommend this product.
Date published: 2020-02-19
Rated 5 out of 5 by from Lovely tv Only just bought this tv, but so far so good but great value for money
Date published: 2019-10-22
Rated 5 out of 5 by from tv and soundbar Great value. Would recommend Samsung and they look fantastic
Date published: 2019-10-23
Rated 5 out of 5 by from Great TV Loving this TV. Great colours and great with Samsung Soundbar
Date published: 2019-10-07
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How to use HDMI ARC on Samsung Smart TV

How to use HDMI ARC on Samsung Smart TVSee The Answer

What Screen Mirroring is and how do I use it with my Samsung TV

What Screen Mirroring is and how do I use it with my Samsung TVSee The Answer

User manual & Downloads

How It Stacks Up

How It Stacks Up

* Key feature may different from Key Spec

* All screen and images shown are for illustration purposes only and may not be an exact representation of the product. Please check in-stores for more details.

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