Samsung Semiconductor Privacy

Samsung global privacy policy highlights

  • Scope

    This Privacy Policy applies to any Samsung device, website, or online application that refers to or links to the Policy (collectively, our “services”). This Privacy Policy applies regardless of whether you use a computer, mobile phone, tablet, or TV to access our services.
  • Information we collect

    We collect various types of information in connection with the services, including:

    • Information you provide directly to us;
    • Information we collect about your use of our services; and
    • Information we obtain from third-party sources.

    We may also seek your consent to collect information not described in the Privacy Policy.
  • Use and sharing of information

    We use the information we collect to, among other things:

    • Provide the services you request;
    • Understand the way you use the services so that we can improve your experience
    • Provide customized content and advertising; and
    • Otherwise with your consent.

    We may share your information with:

    • Affiliates – the companies related to Samsung Electronics Co., Ltd. by common ownership or control.
    • Business partners - trusted companies that may provide information about products and services you might like.
    • Service providers - companies that provide services for or on behalf of Samsung.
    • Law enforcement - when we are required to do so or to protect Samsung and its users.
  • How to contact us

    Samsung Electronics Co., Ltd.
    129 Samsung-Ro, Maetan-3dong, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea
    Email: Please contact customer service department at .


Effective: 01/01/2020


Samsung Electronics Co., Ltd. and our affiliates (“Samsung”, “we”, “us”, “our”) know how important privacy is to our customers, and we strive to be clear about how we collect, use, disclose, transfer and store your information. This Privacy Policy explains our information practices. This Privacy Policy applies to Samsung devices, websites or online applications that refer to or link to the Privacy Policy (collectively, our “Services”). This includes customer support for such devices, websites or online applications.

While this Privacy Policy applies to all our Services, we also have provided certain specific privacy supplements that contain additional information about our practices in connection with particular Services. These supplements apply to your use of the Services they cover.

Please note that the Privacy Policy can also apply regardless of whether you use a computer, mobile phone, tablet, TV, or other device to access our Services. It is important that you read the Privacy Policy carefully because anytime you use our Services; you consent to the practices we describe in the Privacy Policy and the supplements.

It also is important that you check back often for updates to the Privacy Policy. If we update the Privacy Policy we will let you know about changes we consider to be material by placing a notice on relevant Services. By accessing or using our Services after we have placed such a notice, you consent to the new practice(s) identified in the update. The most current version of the Privacy Policy will always be available here. You can check the “effective date” posted at the top to see when the Privacy Policy was last updated.


Information you provide directly


Some Services enable you to give us information directly. For example:


• A number of our Services enable users to create accounts or profiles. In connection with these Services, we may ask you to provide certain information about yourself to set up the account or profile. For example, you can submit certain information about yourself, such as your name and email address, when you create a Samsung Account.


• If you order a product or paid service from us, we may ask for your name, contact information, shipping and billing address(es), and credit card information in order to process your order.


•Upon your request for customer support submitted through Contact Us in our website, we may ask for certain information about yourself including, without limitation, your name, shipping and billing address(es) and contact information, in order to process your request.


• Some of our Services enable you to communicate with other people. Those communications will be transmitted through our systems.


Information about your use of the Services


In addition to the information you provide, we may collect information about your use of our Services through software on your device and other means. For example, we may collect:


Device information - such as your hardware model, IMEI number and other unique device identifiers, MAC address, IP address, operating system versions, and settings of the device you use to access the Services.


Log information - such as the time and duration of your use of the Service, search query terms you enter through the Services, and any information  stored in cookies that we have set on your device.


Location information - such as your device’s GPS signal or information about nearby Wi-Fi access points and cell towers that may be transmitted to us when you use certain Services.


Voice information - such as recordings of your voice that we make (and may store on our servers) when you use voice commands to control a Service. (Note that if we work with a third-party service provider that provides speech-to-text conversion services on our behalf. This provider may receive and store certain voice commands.)


Other information about your use of the Services, such as the apps you use, the websites you visit, and how you interact with content offered through a Service.


Information from third-party sources


We may receive information about you from publicly and commercially available sources (as permitted by law), which we may combine with other information we receive from or about you. We also may receive information about you from third-party social networking services when you choose to connect with those services.


Other Information We Collect


We also may collect other information about you, your device, or your use of the services in ways that we describe to you at the point of collection or otherwise with your consent.

You can choose not to provide us with certain types of information (e.g., information we request during Samsung Account registration), but doing so may affect your ability to use some Services.


We may use information we collect for the following purposes:


• to register you or your device for a Service;

• to provide a Service or feature you request;

• to provide customizedcontent and provide personalized services based on your past activities on our Services;

• for advertising, such as providing customized advertisements, sponsored content and sending you promotional communications;

• for assessment and analysis of our market, customers, products, and services (including asking you for your opinions on our products and services and carrying out customer surveys);

• to understand the way people use our Services so that we can improve them and develop new products and services;

• to provide maintenance services for your device;

• to conduct free prize draws, prize competitions or promotions, as permitted by law; and

• otherwise with your consent.


We may combine information from or about you, including across different Services or devices, for purposes consistent with this Privacy Policy. Depending on the reason for which we combine the data, and on the requirements of applicable law, specific controls for such combination may be made available, for instance in device or application settings menus, or by visiting applicable web pages.



We will not disclose your information to third parties for their own independent marketing or business purposes without your consent. However, we may disclose your information to the following entities:


Affiliates. Your information may be shared among Samsung affiliates for the purposes described in this Privacy Policy. The term ‘affiliates’ refers to companies related to Samsung Electronics Co., Ltd. by common ownership or control.  Our affiliates include companies with the Samsung Electronics name. Affiliates may also include other companies related by common ownership or control, such as Samsung SDS.

Business Partners. We also may share your information with trusted business partners, including our distributors/agents. These entities may use your information to provide you with services you request, make predictions about your interests and may provide you with promotional materials, advertisements and other materials.

Service providers. We also may disclose your information to companies that provide services for or on behalf of us, such as companies that help us with billing or that send emails on our behalf. These entities are limited in their ability to use your information for purposes other than providing services for us.

Other Parties When Required by Law or as Necessary to Protect Our Services. There may be instances when we disclose your information to other parties:

   • to comply with the law or respond to compulsory legal process (such as a search warrant or other court order);

   • to verify or enforce compliance with the policies governing our Services; and

   • to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, or customers.

Other Parties in Connection with Corporate Transactions. We may disclose your information to a third party as part of a merger or transfer, or in the event of a bankruptcy.

Other Parties with Your Consent or at Your Direction. In addition to the disclosures described in this Privacy Policy, we may share information about you with third parties when you consent to or request such sharing.


We offer a variety of choices about how we use your information. You can make choices about whether to receive promotional communications from us by following the unsubscribe instructions included in the communication. In addition and often times, you can also make choices by changing your settings for specific Services or when we give you a just-in-time notice, or by visiting relevant webpages.


We have put in place reasonable physical and technical measures to safeguard the information we collect in connection with the Services. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system or wireless connection is completely secure.


We take reasonable steps to ensure that information about you is available only for so long as is necessary for the purpose for which it is processed, or longer if required under any contract, by applicable law, or for statistical purposes, subject to appropriate safeguards.



Notice to California Residents

If you are a California consumer, for more information about your privacy rights, please see the section of this Privacy Policy called “California Consumer Privacy Statement”.

How to Contact Us

You can contact us to update your preferences, update or correct your information, submit a request or ask us questions at: 


    Privacy Office

    Samsung Electronics America, Inc.

    85 Challenger Road

    Ridgefield Park, NJ 07660


Our Services may link to third-party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by websites or other services. You should exercise caution, and review the privacy statements applicable to the third-party websites and services you use.

We also may make available to you certain products or services developed by third parties. Samsung is not responsible for these third-party products or services.

Third Parties that Provide Content, Advertising or Functionality on Our Services

Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. For example:


• We enable you to watch video content provided by content providers;

• Certain third parties may serve advertising or keep track of which advertisements users see, how often they see those advertisements, and what users do in response to them; and

• We enable you to share certain materials on the Services with others through social networking services such as Facebook, Twitter, Google+, and LinkedIn.


These third-parties may collect or receive certain information about your use of the Services, including through the use of cookies, beacons, and similar technologies, and this information may be collected over time and combined with information collected across different websites and online services. Samsung does not control the data collection and use practices of these companies. Some of these companies participate in industry-developed programs designed to provide consumers choices about whether to receive targeted advertising. Please visit the websites operated by the Network Advertising Initiative "" and Digital Advertising Alliance "" to learn more.

If you connect with a social networking service, we may receive and store authentication information from that service to enable you to log in, as well as other information that you allow us to receive when you connect with these services.

Also, please note that if you choose to connect with a social networking service on a device used by people in addition to you, those other users may be able to see information stored or displayed in connection with your account on the social networking service(s) with which you connect.


We do not knowingly collect any personal information from children under the age of thirteen (13) without parental consent, unless permitted by law. If we learn that a child under the age of thirteen (13) has provided us with personal information, we will delete it in accordance with applicable law.


We, as well as certain third parties that provide content, advertising, or other functionality on our Services, may use cookies, beacons, and other technologies in certain areas of our Services.




Cookies are small files that store information on your computer, TV, mobile phone or other device. They enable the entity that put the cookie on your device to recognize you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes. For example:


• Cookies can remember your sign-in credentials so you don’t have to enter those credentials each time you log on to a service.

• Cookies help us and third parties understand which parts of our Services are the most popular because they help us to see which pages and features visitors are accessing and how much time they are spending on the pages. By studying this kind of information, we are better able to adapt the Services and provide you with a better experience.

• Cookies help us and third parties understand which ads you have seen so that you don’t receive the same ad each time you access a Service.

• Cookies help us and third parties provide you with relevant content and advertising by collecting information about your use of our Services and other websites and apps.


When you use a web browser to access the Services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. The operating system of your device may contain additional controls for cookies. Please note, however, that some Services may be designed to work using cookies and that disabling cookies may affect your ability to use those Services, or certain parts of them.


Other Local Storage


We, along with certain third parties, may use other kinds of local storage technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with our Services. These technologies are similar to the cookies discussed above in that they are stored on your device and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your device from standard cookies, and so you might not be able to control them using standard browser tools and settings. For information about disabling or deleting information
contained in Flash cookies, please click here "".




We, along with certain third parties, also may use technologies called beacons (or “pixels”) that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon, and the IP address of your device. We and certain third parties use beacons for a variety of purposes, including to analyze the use of our Services and (in conjunction with cookies) to provide content and ads that are more relevant to you.


By accessing and using our Services, you consent to the storage of cookies, other local storage technologies, beacons and other information on your devices. You also consent to the access of such cookies, local storage technologies, beacons and information by us and by the third parties mentioned above.


Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates, although web browsers incorporate and activate this functionality in different ways, and it is not always clear whether users intend for these signals to be transmitted. There currently is disagreement, including among participants in the leading Internet standards-setting organization, concerning what, if anything, websites should do when they receive such signals. Samsung currently does not take action in response to these signals, but, if and when a standard is established and accepted, we may reassess how to respond to these signals.


Effective: January 1, 2020

This California Consumer Privacy Statement supplements the Samsung Privacy Policy for the U.S. It applies solely to California consumers and addresses personal information we collect online and offline. This Statement does not apply to Samsung personnel or job applicants.  


This California Consumer Privacy Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 and its implementing regulations (the “CCPA”). 


1. Notice of Collection and Use of Personal Information


We may collect the following categories of personal information about you:  


  • Identifiers: identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, and other similar identifiers
  • Additional Data Subject to Cal. Civ. Code § 1798.80: signature, bank account number, credit card number, debit card number, and other financial information
  • Protected Classifications: characteristics of protected classifications under California or federal law, such as age and sex
  • Commercial Information: commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
  • Biometric Information
  • Online Activity: Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements 
  • Geolocation Data
  • Sensory Information: audio, electronic, visual, and similar information
  • Inferences: inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.


We may use the categories of personal information listed above for certain business or commercial purposes, as described in this list:  


  • performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;
  • auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
  • short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction;
  • detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
  • debugging to identify and repair errors that impair existing intended functionality; 
  • undertaking internal research for technological development and demonstration;
  • undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us.


2.  Our Prior Collection, Use and Disclosure of Personal Information


We may have collected and used your personal information, as described in Section 1 above, 

during the 12-month period prior to the effective date of this California Consumer Privacy Statement.  

For the personal information collected during that timeframe, we describe below: (a) the categories of sources from which we may have obtained the personal information, (b) the categories of third parties with whom we may have shared the information, (c) the categories of personal information we may have sold, and (d) the categories of personal information we may have disclosed for a business purpose.


    a.  Sources of Personal Information


We may have obtained personal information about you from various sources, including:


  • from you or your devices, for example, through your use of the Services;
  • our affiliates and subsidiaries;
  • vendors who provide services on our behalf;
  • social media networks;
  • online advertising companies.


    b.  Sharing of Personal Information


We may have shared your personal information with certain categories of vendors, including:


  • our affiliates and subsidiaries;
  • vendors who provide services on our behalf; 
  • professional services organizations, such as auditors and law firms;
  • our joint marketing partners;
  • our business partners;
  • advertising networks;
  • internet service providers;
  • data analytics providers;
  • government entities;
  • operating systems and platforms;
  • social networks;
  • consumer data resellers.


    c.  Sale of Personal Information


We may allow certain third parties (such as advertising partners) to collect your personal information.  You have the right to opt out of this disclosure of your information, as detailed below.


During the 12-month period prior to the effective date of this California Consumer Privacy Statement, 

we may have sold the following categories of personal information: 


  • Identifiers such as a unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; other forms of persistent or probabilistic identifiers), online identifier, and internet protocol address 
  • Commercial information, including records of products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
  • Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements 
  • Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.


    d.  Disclosure of Personal Information for a Business Purpose


We may have disclosed to vendors the following categories of personal information for a business purpose:


  • Identifiers such as a real name, postal address, telephone number, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number; other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, email address, account name, and other similar identifiers
  • Signature, bank account number, credit card number, debit card number and other financial information
  • Characteristics of protected classifications under California or federal law, such as age and sex  
  • Commercial information, including records of products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
  • Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements
  • Geolocation Data
  • Audio, electronic, visual and similar information
  • Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.


3. California Consumer Privacy Rights


You have certain choices regarding our use and disclosure of your personal information, as described below.


Access: You may have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed and sold about you during the past 12 months.  


Deletion: You have the right to request that we delete certain personal information we have collected from you. 


Opt-Out of Sale: You have the right to opt-out of the sale of your personal information. 


Shine the Light Request:  You also may have the right to request that we provide you with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties. 


How to Submit a Request: To submit an access or deletion request, click here or call us at 1-800-SAMSUNG (1-800-726-7864). 

To submit a Shine the Light request, email us at To opt-out of the sale of your personal information, click here or call us at 1-800-SAMSUNG (1-800-726-7864). 


Verifying Requests: To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request.  If you have a account, we will verify your identity by requiring you to sign in to your account.  If you do not have a account, or an email address on file with us, then there is no reasonable method by which we can verify your identity to the level of certainty required by the CCPA.  This is because historically Samsung has not linked device identifiers or advertising IDs to named actual persons.  Accordingly, if you do not have an account with us, or an email address on file, and you request access to or deletion of your personal information, we will not be able to process your request at this time.  


Additional Information: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us.  To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.  This Statement is available in alternative formats upon request.  Please go to the accessibility page of Samsung’s website at to see a copy of this Statement in an alternative format.  


If you have any specific questions, please contact us at:

 Samsung Electronics Co., Ltd.

 129 Samsung-Ro, Maetan-3dong, Yeongtong-gu, Suwon-si, Gyeonggi-do, Korea

 Please contact customer service department at