Singapore Executive Team

Executives in Singapore

Meet the team responsible for conducting Samsung business in your part of the world.

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Lee SangChul (Steve) profile picture

Lee SangChul (Steve)

President and Chief Executive Officer
Southeast Asia Headquarters
Samsung Electronics

Mr. SangChul Lee was appointed to the role of President and CEO of Samsung Electronics South East Asia & Oceania in May 2017. Prior to this, Mr. Lee served as the head of Strategic Marketing Office, Mobile Communications Business of Samsung Electronics, during which he successfully led Global Sales, Product Strategy, Marketing and Enterprise business of the mobile business.

Mr. Lee has also held various executive positions, including CEO of Samsung Electronics Latin America and CEO of Samsung Electronics CIS. Additionally, he was previously the head of Sales & Marketing Team in the Visual Display Division, during which he brought exceptional expertise and experience to his position and effectively presented the Samsung brand and products to the market.

A graduate of Inha University in industrial engineering, Mr. Lee joined Samsung's TV division working in 1984. In his career spanning more than three decades with the company, Mr. Lee has overseen a variety of teams ranging from sales to auditing and Digital Appliances Business.

Among other roles, he also served as the manager of Samsung Electronics Australia, as well as president of Samsung Electronics Benelux (SEBN) and Samsung Electronics Italy (SEI). Mr. Lee is a member of the Korean Association of Industrial Engineering.

Eugene Goh profile picture

Eugene Goh

Samsung Electronics Singapore

Eugene Goh was appointed the President of Samsung Electronics Singapore in December 2018. He joined Samsung Electronics Singapore as the Director, IT & Mobile in November 2011 and was promoted to Vice President, IT & Mobile in March 2014. An astute business leader with more than 20 years’ experience across a broad array of disciplines, Eugene was instrumental in securing the market leader position for Samsung Electronics Singapore in multiple categories during his tenure from 2011 to 2017.

Prior to his current appointment, Eugene was Vice President, IT & Mobile, Southeast Asia & Oceania for Samsung Electronics since June 2017. In his regional capacity, Eugene placed special focus in creating value proposition and brand differentiation through regional marketing initiatives and service monetization. Before joining Samsung, Eugene was the Deputy General Manager & Head of Singapore for Sony Ericsson. Eugene holds a Honours Degree in Engineering (Mechanical & Production Engineering), from the Nanyang Technological University.