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Samsung Introduces The Frame 2018, The TV That Is As Pretty As A Picture

Sep 28. 2018

                                                                                          The Frame 2018 Transforms the Home into a Gallery with Customisable Artwork and Technology 



Singapore – 28 September 2018 – Samsung Electronics Singapore has announced today the availability of The Frame 2018, an evolution of Samsung’s award-winning lifestyle TV, The Frame 2017. With enhanced features, new customisation options and hundreds of available works of art from renowned artists around the world including collections from the Victoria and Albert Museum, The Frame 2018 transforms the living room into a dynamic gallery space.


"As a pioneer leader in the field of TV innovations, Samsung has successfully transformed the TV from a dull, black box to a work of art with The Frame," said Steven Koh, Director, Consumer Electronics Business, Samsung Electronics Singapore. "Through The Frame 2018, we are delighted to provide consumers with more flexibility to customize the look and feel of their homes, enhancing their everyday lifestyle."


Customise Homes with Samsung Art Store 


The Samsung Art Store1, the world’s largest art platform for TVs, houses an ever-growing and diverse library of artworks from some of the most prominent museums and galleries around the world. Whether home owners prefer to change the look of their home or proudly display pictures of their children on the first day of school, consumers are given the flexibility to customise The Frame 2018 to create their preferred aesthetic in the room.


Thanks to an improved user interface, owners of The Frame 2018 can browse different art pieces based on colour schemes, or categories such as drawings or photography. Consumers are able to create a personalised art collection that shuffles through their favourite selections as often as they would like, similar to curating a music playlist.


The enhanced Samsung Art Store is an optimised platform offering new ways for consumers to access new pieces of art. Enhanced features include:


  •  Slideshow: Users can personally select artworks and customise settings that automatically switch at intervals between 10 minutes and 7 days, depending on their personal preferences. Consumers no longer have to worry about having a dull room in their home!


  •  Favourite: With the enhanced Favourite feature, users are now able to have easier access to their favourite artworks, showcasing their collection of masterpieces to family and friends on Slideshow.


Stunning Quality with User-friendly Functionality 


The Frame 2018 features a crisp and clear 4K UHD screen powered by HDR10+ technology, allowing consumers to view the content just the way the film director intended. Similar to Samsung’s 2018 QLED TV line-up, The Frame 2018 also offers smart capabilities such as the new SmartThings mobile app2 to consumers. They can now experience an effortless set-up when setting up a new TV, saving significant amount of time for them to jump right into their favourite shows.


Thanks to Samsung’s No Gap Wall-Mount3 which is included in-box, The Frame 2018 seamlessly blends in with home décor as it is mounted on the wall just like a picture frame. Consumers are also provided with a variety of customisable magnetic bezel options4 – white, walnut, beige wood and porcelain blue – allowing them to enhance the ambience and style of the room.


With the One Invisible Connection 2.05, a slim, translucent cable that integrates power cable and data line from the back of TV to the One Connect Box, wire clutter is reduced to a minimum, assuring consumers that The Frame 2018 is an aesthetically pleasing fit for any living space.


With such stunning quality and innovative features, consumers are provided the best of both worlds with a spectacular viewing experience and breath-taking design.


Local Pricing and Availability 


The Frame 2018 will be available for purchase at selected Harvey Norman stores6, at the recommended retail prices as follows:

Launch Promotion


From 28 September to 7 October 2018, consumers who purchase The Frame 2018 at selected Harvey Norman stores6 will be entitled to receive the following gifts, with a total value worth up to $1,158: 


  •  $400 Harvey Norman voucher
  •  1 set of Customisable Bezel worth up to $449
  •  6 months subscription to Singtel CAST8 worth $268
  •  6 months subscription to Art Store9 worth $41


For more information about The Frame 2018, please visit: 


About Samsung Electronics Co., Ltd. 


Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at 


Art Store is available for download at Android App Store. Internet connection required. Data and usage charges may apply.


2 SmartThings App is available on selected iOS and Android-powered devices.


3 Measured from rear end of the TV, the gap may differ based on the installation and wall type.


4 Customisable Bezels are sold separately


The ‘One Invisible Connection 2.0’ refers to a single, transparent optical cable connected to the One Connect Box including the TV power integrating external device cables, but it does not refer to cables connected to other devices such as sound bar.


Selected Harvey Norman stores: Millenia Walk, Northpoint, Jurong Point, Parkway Parade, Suntec City, Viva Business Park Factory Outlet.


Terms and conditions: Gifts are while stocks last during the Promotion Period (28 September to 7 October 2018). Gifts may only be redeemed within the Promotion Period and no requests for extension will be entertained. Samsung reserves the right to replace any gift with an item of a similar or other value. Gifts are not exchangeable for cash or kind. Promotion is applicable to end-consumers only and not valid with other discounts or promotions. Samsung will not be liable for and will not replace any lost, damaged or stolen gifts. Samsung reserves the right to amend these terms and conditions without prior notice. Information is accurate at time of print.


Users do not have to be a Singtel subscriber to use Singtel Cast App. Optimal viewing experience by Fibre and LAN connection. Third party terms and conditons apply. Visit for more details.


Some art may require purchase or paid subscription with the Art Store. Art pieces in the Art Store are subject to change without prior notice. Your credit card will be charged for your monthly membership fee at the end of the complimentary 6 months subscription period unless you cancel your membership prior to the end of the complimentary 6 months period. Internet connection required. Data and usage charges may apply.