Singapore – 17 January 2018 – Launched at its completely revamped Samsung Experience Store at VivoCity, which is the first store in Southeast Asia to feature a contemporary edge to reinvigorate the offline retail experience, Samsung Electronics Singapore today debuted the latest smartphones in the Galaxy A series – the Galaxy A8(2018) and the Galaxy A8+(2018). With a sleek and stylish design that is comfortable to the grip, enhanced camera features and a large Infinity Display screen, the Galaxy A8(2018) and Galaxy A8+(2018) offer consumers the ultimate smartphone user experience.
"This Samsung Experience Store is designed to provide one-stop service to consumers. You can step in to experience our comprehensive range of mobile products and solutions, and you can also visit our Customer Service Centre. Samsung customers can have their devices diagnosed, repaired and serviced here at the Store," said Lee Jui Siang, President, Samsung Electronics Singapore. "We are excited to announce the launch of the Galaxy A series for Singapore consumers. The A series has its fair share of fans and we will continue to offer Galaxy phones at various price points to cater to different consumer preferences."
Enhanced Camera Capabilities featuring Samsung's first Dual Front Camera with Live Focus
The new Galaxy A8(2018) and the Galaxy A8+(2018) feature a new 16MP + 8MP F1.9 Dual Front Camera in addition to an impressive 16MP rear camera, allowing users to capture important moments and memories at any time and location. As the Dual Front Camera is made up of two separate cameras, users have the flexibility in choosing the type of selfies to take – from close-ups with the background, to portrait shots with a clear and crisp background. With the advanced Live Focus feature, users can easily create and adjust the bokeh effect on the smartphones before or after taking a picture.
Featuring low-aperture lenses, the advanced camera on the Galaxy A8(2018) and the Galaxy A8+(2018) ensures vibrant and clear images even in low-light conditions. The smartphones also allow users to have a fun experience in customizing photos, from adding stickers to selfies, to optimising photos and enhancing image colour with Food Mode1.
Shaky video footage will also be a thing of the past with video digital image stabilisation (VDis) technology. Additionally, with the added hyperlapse feature, users can now create time-lapse videos to share longer stories with loved ones.
Refined Viewing Experience with Advanced Security Features
For the first time on the Galaxy A, the smartphones will feature an Infinity Display, which comes in 5.6-inch2 and 6.0-inch2 screen size options. Users can enjoy an uninterrupted, immersive viewing experience when watching movies or playing games. With an 18.5:9 display ratio that goes beyond the bezel, the device provides users with the ultimate cinematic experience. The smartphone screen is also supported with a premium metal frame and a curved glass on the back and front, providing users an ergonomic and comfortable grip when using the sleek and stylish device.
The new Galaxy A8(2018) and A8+(2018) are also equipped with enhanced everyday features. Everyday tasks will be less of a hassle for users as both devices are equipped with IP68-certified water and dust resistant capabilities3, allowing them to withstand elements including rain, sweat, sand and dust. With the Always-on Display, users can quickly glance at the time and calendar without having to wake their device up. Additionally, the Galaxy A8(2018) and Galaxy A8+ (2018) supports microSD cards4, offering users an expandable storage capacity of up to 400GB5 to store their favourite memories and content without ever having to worry about running out of space. Both the Galaxy A8(2018) and A8+(2018) are also the first in the Galaxy A line-up to support the Samsung Gear VR6.
With the Galaxy A8(2018) and A8+(2018), users will no longer have to worry about always having to have their wallet and cash on hand. The smartphones are equipped with Samsung Pay where users can make safe and secure mobile payments almost anywhere7. Simply swipe up to bring up the last transacted credit or debit card, scan your fingerprint or key in your PIN and make payment.
Also fitted with facial recognition security features, consumers can opt for a quick and hassle-free way to unlock their Galaxy A8(2018) or Galaxy A8+(2018) with just a look. By simply scanning your face with the front camera and enabling the facial recognition feature8 under the security settings, consumers are ready to unlock their phone in a quick and effortless manner.
Local Pricing and Availability
The Galaxy A8(2018) and A8+(2018) will be available from 27 January 2017 at a recommended retail price of $648 and $798 respectively, including GST. Available in Gold and Black, the devices will be available at all local telecommunication operators, selected consumer electronic stores, authorised mobile retailers, Samsung Experience Stores and selected online marketplace.
The following Galaxy A8 (2018) and A8+ (2018) accessories will also be available to complement the devices: