TV when it’s on, ART when it’s off

The Frame, 2019 * Electricity consumption occurs in Art Mode
The Frame TV is displaying art on the screen. The Frame TV blends in with the space perfectly to make the home décor look more beautiful.

Enhance your living space with a truly artistic TV that reflects your style and fits your space. In fact, The Frame is more than just a TV. It makes every moment in your space beautiful, while also boasting the high-resolution picture quality of QLED. An incredible TV when it’s on, and stunning art when it’s off.


Enhance your everyday space with art

Art Mode
The Frame TV is mounted on the wall in the living room and turned on in Art Mode. It is showing a piece of artwork that makes the space look beautiful.

Beautiful in every moment

The Frame TV looks like an actual piece of art. It is mounted on the wall and is displaying fine art of various styles.

Experience Brilliant QLED Picture Quality

QLED Technology
The screen displays a piece of art depicting a rainforest filled with various shapes and colourful flowers.

* Actual products may differ from image shown. Please see our product gallery.
** The images are for illustrative purposes only.

Key Specifications

* The key specifications vary by region.
1. Available art displayed may differ from image shown. Some art may require purchase or paid subscription with the Art Store. Art pieces in the Art Store are subject to change without prior notice.
2. QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100% colour volume. 100% colour volume measured to DCI-P3 Standard.

Choose yours.

The Frame TV, 55-inch model

The Frame 55" (2019)


The Frame TV, 65-inch model

The Frame 65" (2019)


* Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which do not affect product performance are subject to change without notice.