UK Executive Team

Executives in United Kingdom

Meet the team responsible for conducting Samsung business in your part of the world.

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  • UK Executive Team
Francis BJ Chun

Francis BJ Chun

President and CEO
Samsung Electronics (UK) Ltd

Francis BJ Chun was appointed to the role of President & CEO of Samsung Electronics UK & Ireland in January 2019.

Since joining Samsung Electronics in 1991, Francis has held a variety of roles across the organization in Consumer Electronics and IT & Mobile Communications.

Francis brings over 20 years of experience in product sales & marketing and expertise in long-term strategic planning and operational optimization.

During his time as President of Samsung Switzerland (2012 – 2015), he led the incorporation of Samsung Electronics Switzerland GmbH in July 2013.

Having spent a significant period abroad in his prior positions as Business Director at Samsung Electronics Italy (TV/AV, 2007-2012), as Senior Business
Manager at HQ for New Business Developments in North America and Canada (BDM, 2005-2007) and as Business Manager at Samsung Electronics France Manager (IT Devices & Solutions, 2000-2005), Francis conducts business on a global scale, incorporating diverse corporate cultures.

Prior to his most recent appointment, Francis served as Corporate Vice President at Samsung Electronics Headquarters, leading the TV, AV Market in North East Asia.

Francis Chun holds a Bachelor of Arts degree in Information Engineering Technology from Sungkyunkwan University (1991).