That’s why people go to Iceland
When Iceland Foods decided to renovate their stores, Samsung and Lumino AV solutions deployed the right signage solutions to reposition their brand, winning back new and old customers. Street facing screens convey promotions that change according to the time of day, while digital displays above the freezers exhibit top deals and rolling promotions. As a result of a special deal displayed on the front screens, one refurbished store recorded a 700% increase in sales for the featured product. What’s more, our screens gave staff back time to spend with customers, slashed production and distribution costs, and are better for the environment.
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