Samsung Goes Red
By Matt on 8th Apr, 2013
As a proud patron of The Prince’s Trust, Samsung UK swapped brand colours for a day on March 26th, 2013 – the same day as The Prince’s Trust’s annual Celebrate Success Awards. Changing from their traditional blue to The Prince’s Trust’s red, Samsung used this show of support to help raise awareness of The Trust’s inspirational work with disadvantaged young people across the UK.
To help spread the word, Samsung Partners such as the London Eye, Royal Albert Hall and the British Museum also joined in.
Highlights from Samsung Goes Red include over 22.7 million impressions, 10,220 visits to the Facebook app, and 588 people on the Wall of Support.
Going Red for the Celebrate Success Awards
The Prince’s Trust & Samsung Celebrate Success Awards recognises the amazing achievements of young people who have been supported by The Trust across the UK. This annual red-carpet event is held at the Odeon Cinema in Leicester Square, and featured seven major awards, including the prestigious Samsung Young Achiever of the Year Award.
Helping since 1976
Founded by Prince Charles in 1976, The Prince’s Trust is dedicated to improving the lives of disadvantaged young people in the UK. Its vision was simple: ‘Every young person should have the chance to succeed’.
After returning from service in the Royal Navy, Prince Charles set-up an initial 21 pilot projects around the country. In the last 37 years, The Trust has helped and inspired over 700,000 young people with its range of opportunities and services including training, personal development, business start up support, mentoring and advice.
Show your support
The work of The Prince’s Trust is unfortunately never done. So, if you would like to show you support, please visit their website and discover how you can get involved. From much-needed donations to volunteering, it all helps.