Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.
Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.

Free delivery, 24/7 order tracking and free 28-day returns on all orders. Finance available on orders over £99.

The Serif 2019 55" QLED 4K HDR Smart TV in White

The Serif 2019 55" QLED 4K HDR Smart TV in White

QE55LS01RAUXXU

Choose your size

  • Iconic Design
    Iconic Design
  • QLED Technology
    QLED Technology
  • Serif Ambient Mode
    Serif Ambient Mode
  • NFC on TV
    NFC on TV

Inspiration for your home

Inspiration for your home Inspiration for your home

* Actual Product may differ from image shown. Please see our product gallery.

Iconic Design

The Serif is more than a TV - it’s a statement piece. With its slim body broadening at the top to form a flat shelf-like surface, the iconic ‘I’ shaped design is the focal point of any room.

Iconic Design Iconic Design

Iconic Design

The Serif is more than a TV - it’s a statement piece. With its slim body broadening at the top to form a flat shelf-like surface, the iconic ‘I’ shaped design is the focal point of any room.

Iconic Design Iconic Design

Iconic Design

The Serif is more than a TV - it’s a statement piece. With its slim body broadening at the top to form a flat shelf-like surface, the iconic ‘I’ shaped design is the focal point of any room.

Iconic Design Iconic Design

“Beauty and Brains.” The Serif meets QLED Technology

Experience genuine cinematic colour made from over a billion colours and shades. QLED technology is certified to deliver 100% colour volume*, transforming light into breathtaking colour, without degradation over time.

“Beauty and Brains.” The Serif meets QLED Technology “Beauty and Brains.” The Serif meets QLED Technology

*100% colour volume measured to DCI-P3 standard, certified by VDE.

Turn your blank screen into a design piece

Say goodbye to blank screens with beautiful palette theme designs appearing on your TV when it’s off with Serif Ambient Mode*.

Turn your blank screen into a design piece Turn your blank screen into a design piece

*Some features of Ambient Mode require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns and/or unusual colours.

Nature’s beautiful inspiration

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode features two patterns inspired by the beauty of the natural world around us – a beautiful leaf and a textured fabric.

Nature’s beautiful inspiration Nature’s beautiful inspiration

Adding elegance to the icon

You can position The Serif anywhere in the room thanks to the elegant metal stand that complements and completes the bold design and stylish silhouette.

Adding elegance to the icon Adding elegance to the icon

NFC on TV

  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.
  • * When using NFC on TV, Bluetooth on your mobile will automatically activate.

Easy to Use

Easily control all your connected devices and content. Have simple and intuitive control from one remote in a stylish white finish or from your mobile.

* Compatible devices may vary by region.** Actual product and remote control may differ from image shown.*** Must download and install the SmartThings app.

Easy to Use Easy to Use

* Compatible devices may vary by region.** Actual product and remote control may differ from image shown.*** Must download and install the SmartThings app.

Experience exceptional picture detail like never before

Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun filled landscape scene and see what the director intended.

* Compatibility with all HDR content is not guaranteed.** The certification may vary by model.**** The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Experience exceptional picture detail like never before Experience exceptional picture detail like never before

* Compatibility with all HDR content is not guaranteed.** The certification may vary by model.**** The range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Simple and intuitive control

Have control of everything from one remote in a stylish white finish. You no longer need multiple remotes lined up on your coffee table. Your One Remote allows you to multitask with simplicity.

Simple and intuitive control Simple and intuitive control

Control your TV with your voice

Interact and control your Serif with your voice. Bixby is an intelligent assistant that can help you manage your TV and home.

Control your TV with your voice Control your TV with your voice

* This feature is only available in certain languages.** The content within the screen are simulated images and are for demonstration purposes only.

AirPlay 2

With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your The Serif.

AirPlay 2 AirPlay 2

Amazon Alexa

The Serif works with Alexa so your life just got simpler. It’s easy to connect your Alexa-enabled devices. With The Serif’s compatibility, have Alexa turn on your TV, change channels, control volume, and more.

Amazon Alexa Amazon Alexa

The Google Assistant

The Serif works with Google Assistant to make your life easier. Change channels, adjust the volume, control playback and more with just your voice.

The Google Assistant The Google Assistant
  • *The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.** iTunes is available only to persons age 13 or older in the U.S. Requires internet access (fees may apply). Terms Apply.
  • * Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.** Service may not be launched at the same time as The Serif, and the availability may vary by region.*** Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.**** Turn-on TV feature support may vary by model.
  • * Google and related marks and logos are trademarks of Google LLC.** Service may not be launched at the same time as The Serif, and the availability may vary by region.*** Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.**** Turn-on TV feature support may vary by model.

Specifications

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