43" The Sero QLED 4K HDR Smart TV with Rotating Screen (2021)
Choose your size
key features
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Rotating Screen
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Mobile Mirroring
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QLED Technology
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4.1Ch Powerful Sound
World’s No.1 TV brand 15 years running
* Samsung is ranked No.1 TV brand for 15 years.* Source – Omdia, Jan-2021. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.
Mobile entertainment, better on TV
Ever wish your mobile screen was as big as your TV? Then this is the TV for you. From phone, to home, to cinematic, transform your entertainment experience.
Mobile entertainment, better on TV
Ever wish your mobile screen was as big as your TV? Then this is the TV for you. From phone, to home, to cinematic, transform your entertainment experience.
Mobile entertainment, better on TV
Ever wish your mobile screen was as big as your TV? Then this is the TV for you. From phone, to home, to cinematic, transform your entertainment experience.
- * Images and videos are simulated and for illustration purposes only. * The appearance, design and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.
TV that moves to fit your content
The world's first TV to make the most of your content. The Sero’s screen rotates to fit what you’re watching, so you can enjoy 360° of entertainment – whether it’s portrait or landscape. From vertical for mobile content and apps, to horizontal for movies and TV shows, you’ll always maximise your viewing experience.
Rotating Screen
The most mobile-friendly TV
Mirror your mobile in a tap
Simply tap your phone anywhere on The Sero to mirror the screen to your TV. That’s all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big screen.
* Compatible devices only.* This service only works when TV and mobile are on.
All the content you love, bigger and better
No more black bars when you play a mobile video on your TV. Make the most of mobile apps and social content with The Sero. The screen displays an optimised viewing ratio, so you can enjoy all your content on the entire screen.
* Feature availability may vary by mobile device. Check before use.
* Feature availability may vary by mobile device. Check before use.
AirPlay 2
With AirPlay 2 built in, you can effortlessly play videos, music, photos and more on The Sero straight from your iPhone, iPad or Mac.*
* Internet connection required. * AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
* Internet connection required. * AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.
Discover epic TV
Videos off, Portrait Mode on
Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five Portrait Modes - poster, clock, photo, sound wall or Cinemagraph.
Videos off, Portrait Mode on
Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five Portrait Modes - poster, clock, photo, sound wall or Cinemagraph.
Videos off, Portrait Mode on
Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five Portrait Modes - poster, clock, photo, sound wall or Cinemagraph.
Videos off, Portrait Mode on
Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five Portrait Modes - poster, clock, photo, sound wall or Cinemagraph.
Videos off, Portrait Mode on
Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five Portrait Modes - poster, clock, photo, sound wall or Cinemagraph.
Beyond the blank screen
Ambient Mode +
Make the big blank screen a thing of the past. Turn your TV screen into a decorative feature, displaying useful information or blend the TV into its surroundings.
*Ambient Mode+ works only when The Sero is in horizontal mode. Some features of Ambient Mode+ require a compatible Android or iOS phone and sufficient space around the TV to operate; it will have varying results on complex wall designs, patterns, and/or unusual colours.
Easy to move around
The Sero Wheel
It's never been easier to move your TV around. Just attach these wheels* to the TV stand and liven up any room in your home.
* The Sero Wheel sold separately
A design as unique as your own style
Vertical Design
No matter where it's placed in your home, The Sero is a stylish addition to any interior. Elegantly minimal with a navy blue stand, experience 360° of singular beauty. More than a just a screen, The Sero re-imagines what a TV can do.
Singular display, unparalleled style
Deep, powerful sound
Premium 4.1ch 60W speakers
Amp up the volume with deep, powerful sound. Stream your favourite playlist from your smartphone to The Sero’s powerful audio system. With 4.1ch 60-watt speakers and Dolby Digital Plus, you'll get premium sound throughout the room with plenty of bass.
Catch every word, hear every sound
Adaptive Sound+ and Active Voice Amplifier (AVA)
The Sero analyses the acoustics in the room and adjusts the audio depending on what you're watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as the TV also adapts to the background noise in your room with Active Voice Amplifier.
See more than a billion colours brought to life
Colour Volume 100%* by Quantum Dot
Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume.* QLED technology, unlike others, is able to transform light into breathtaking colour that will look incredible for years to come.
*Measured to DCI-P3 standard, certified by VDE.
All the content you love, in 4K
AI Upscaling
From the nightly news to that classic movie, AI enhances the resolution of everything you’re watching to 4K – regardless of the source. It automatically analyses the input source to reduce image noise, restore lost detail and define edges around objects and text, scene-by-scene.
Surroundings change, picture stays pristine
Adaptive Picture
The Sero adapts to your environment and automatically adjusts its brightness and contrast settings to give you the very best 4K picture – even when the day turns to night. Let The Sero do the work for you, so you can relax and enjoy the content you love.
Discover just how smart a TV can be
Smart TV powered by TIZEN
With the best-selling Samsung Smart TV* at your fingertips, it’s never been easier to enjoy TV. From Live TV to BBC iPlayer, Netflix, Apple TV, Disney+** and much more, Smart Hub makes it easy to find all the content you love. Find what you want and dive right in.
*Samsung TV has been the No.1 selling TV Brand for 13 consecutive years by IHS Markit.**© 2020 Disney and its related entities. ***3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Subscriptions required.
Choose your favourite voice assistant
Bixby
With Bixby built in, you can talk to The Sero and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
Amazon Alexa
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favorite music, show the front door, and more.
Make your TV the heart of your connected home
SmartThings
With SmartThings built into Samsung TV’s, you can control your smart home through your TV. SmartThings works with 1000’s of smart devices to make your life easier, more secure and more entertaining. From controlling your lighting, scheduling your laundry or monitoring your home, this is smart living made simple.
*Requires SmartThings app and Internet connection.
Download SmartThings App
* This function is supported with limited Samsung mobile devices. * Some apps on the mobile devices may not be availabe on The Sero at the time of your purchase. Third party content providers may remove apps from the Smart TV platform or stop updating them at any time. * Each device must be connected to Wi-Fi or other wireless network.
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* Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.** A Samsung account is required to set up TV.*** Users with models previous to the Galaxy S6 or other mobile brands must download the SmartThings app.**** iOS & non-Galaxy Android devices must download the SmartThings App to use portrait mode on mobile.***** SmartThings compatible devices may vary by region.****** Smart service and GUI (Graphic User Interface) may vary by model and region.
Specifications
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Find answers to the questions you have about our products
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Statement of Compliance
- ver 2003110
- 0.14 MB
- Apr 16. 2024
ENGLISH -
e-Manual
- ver 1.0
- 6.07 MB
- Feb 16. 2024
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Quick Guide
- ver 2003110
- 0.53 MB
- Apr 15. 2023
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User Manual
- ver 2010060
- 4.49 MB
- Apr 15. 2023
ENGLISH, FRENCH(FRANCE), SPANISH, PORTUGUESE(European), GERMAN, SWEDISH, DANISH, NORWEGIAN, FINNISH
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