Samsung Electronics Introduces Advanced Smart TV User Experience

Jan 04. 2016

New Smart Hub Interface streamlines the user experience, making it faster and easier for people to access desired content and entertainment

Samsung Electronics today unveiled a new Samsung Smart TV user experience with the refreshed ‘Smart Hub’ user interface and new Samsung Smart Control remote. These Smart TV enhancements provide people with easy access to all their favourite content, all in one place and with a single remote control.

“The world of TV is constantly changing, with more choices and more connected devices than ever before, so we have made it easier for people to discover and watch the content they want, when they want,” said Won Jin Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “In 2016, Samsung’s Smart Hub and Smart Control remote are providing the most streamlined, convenient and intuitive TV user experience. Together, they offer the choices and performance consumers expect from today’s home entertainment technology.”

Smart Hub: All Of Your Entertainment, All In One Place
The new Smart Hub interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Users will now be able to switch seamlessly between linear content, OTT content as well as other connected devices, including videogame consoles or Blu-ray players. With the refreshed interface, people can search through popular titles to find what they want to watch or play. This eliminates the barrier between sources and devices connected to a TV, allowing consumers to access what they really want to watch more easily and quickly. Users can also customise their own Smart Hub interface by arranging their favourite content and entertainment selections right on their home screen.

Samsung Smart Control Remote: A Single Control For Your TV-Connected Devices
The Samsung Smart Control remote serves as a single control unit for nearly all devices connected to a Samsung Smart TV, eliminating the need for multiple remote controls. For a TV with more than three external devices connected, on average, the Smart Control remote will consolidate multiple remote controls into one, seamless device. Built upon the Tizen platform, the new Smart Control remote provides quicker and more streamlined access to entertainment, thanks to its automatic source recognition. The Smart Control remote will immediately recognise set-top-boxes, OTT boxes, Blu-ray players, game consoles as well as other connected devices. This provides people with the one tool they need to control their entire home entertainment system.

Samsung Customer Experience Lab: In Search of What Users Really Want
Samsung’s new Smart TV with enhanced Smart Hub interface was developed in part by the Samsung Customer Experience lab in Silicon Valley. “We wanted to offer consumers a new type of experience, integrating live TV with streaming services and other content sources,” said Chris Turkstra, Vice President of the Lab. “No longer will you need to keep track of several remotes to control individual devices. All you need is one Samsung Smart TV.”

For more information on this press release including photos and related Samsung Newsroom articles, please visit 

news.samsung.com/global/samsung-electronics-introduces-advanced-smart-tv-user-experience.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.