Samsung Announces HDR+ Firmware Update for 2016 SUHD TVs

Jul 27. 2016

Firmware update boosts HDR effects to provide viewers with premium picture quality

Samsung Electronics is continuing to reinforce its position as the leading home entertainment brand by adding a HDR+ firmware update to all of its 2016 SUHD TVs with Quantum dot display. The firmware update is designed to enhance the High Dynamic Range (HDR) quality to its highest picture quality capacity, even if the source isn’t in HDR format.

HDR is an essential element of Samsung’s 2016 SUHD TV line-up and represents the new era of UHD TV viewing. HDR increases the range of luminance, enabling the TV to display new colours and significantly expanding the range of the contrast ratio on-screen.

Jong-hee Han, Vice President, Visual Display Business at Samsung Electronics said: “The HDR+ function offers an exceptional HDR viewing experience to all 2016 SUHD and UHD TV consumers. We’re thrilled to share this latest advancement with our consumers, which they can access directly on their 2016 SUHD TVs, as Samsung continues to bring the highest form of picture quality right to their living rooms.”

One of the main benefits of HDR+ is its ability to upgrade Standard Dynamic Range (SDR) content to HDR-like picture quality, allowing viewers to enjoy all of their favourite content in the highest picture quality possible.

With HDR native contents, HDR+ also uncovers previously hidden images from darker content scenes, supplementing the level of brightness to express objects hidden in darker shadows. For brighter content scenes, HDR+ increases the level of contrast ratio to differentiate objects from the background, while still depicting more image details on the screen for an overall better picture.

Features designed specifically for picture quality experts have also been enhanced with HDR+. In “Expert Mode,” picture quality experts can customise HDR effects to suit individual users by calibrating brightness, contrast ratio and gradation to the finest degree. These settings can be accessed within the “Picture - Special viewing” mode options, where HDR+ is activated.

The automatic upgrade is currently available for all 2016 SUHD TVs, and will be available for all HDR-compatible 2016 UHD TVs models by September.

About Samsung Electronics Co., Ltd.
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