Samsung announces Signature Chef Collection specialists launch

Jan 13. 2015

New elite scheme reinforces Samsung’s commitment to the specialist channel

Samsung Electronics today announced the launch of a new elite partner scheme, Signature Chef Collection Specialists. Following the successful UK launch of the Samsung Chef Collection earlier this year, the scheme cements Samsung’s commitment to the kitchen specialist channel.

The Samsung Chef Collection is a collection of beautiful kitchen appliances designed to deliver precision, practicality and the sophistication of a professional kitchen. From today, qualifying retailers will receive a range of exclusive privileges to ensure consumers are getting the highest possible service and experience from the Chef Collection. Benefits include exclusive product training sessions, in-store signage and premium POS, as well as dedicated marketing assets – both for traditional use and digital media.

Qualifying retailers will also receive bespoke consumer and retailer promotions and improved trading terms and benefits including enhanced in-store point of sale, digital marketing assets and advertising templates.

Lana Sanleandro, Head of Marketing – Consumer Electronics, Samsung Electronics UK and Ireland said: “At Samsung, we are passionate about innovation and creating new technologies that enhance our customers’ lives for the better, and this experience starts at the point of sale. We are incredibly excited to be offering the Signature Chef Collection Specialists scheme to retailers across the country, and look forward to providing our Chef Collection customers with the next level of premium service.”

Retailers looking to sign up to the scheme should email/call:

PJH - & 0800 8778899

KTS - & 0114 257 1221

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors. We are also leading in the Internet of Things space through, among others, our Digital Health and Smart Home initiatives. We employ 307000 people across 84 countries. To discover more, please visit our official website at and our official blog at global.samsungtomorrow

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