A timeless design

“Like typographers designing a letter, we studied both the object and its interaction with the space around it.” – Ronan & Erwan Bouroullec In profile, SERIF TV forms a clear capital “I” shape. Its slim body broadens at the top to form a flat surface like a small shelf.

A timeless design
Samsung SMART View

Samsung SMART View

Serif Design

Design

9

Series

2

USB

Blends into any environment

SERIF TV moves away from the trend of ultra thin screens. Its presence is like an object; you can turn around and manipulate it. It can even stand on the floor when using the legs.

Blends into any environment

A simple and accessible UI

Most of the time, design is not about inventing functions but making them simple and accessible. The Bouroullec Brothers adopted this approach when re-designing the existing Samsung TV software, to create a bespoke user interface and remote control.

A simple and accessible UI

Easy access to simple services

Like pulling a curtain over the screen, the user interface applies a filter over the content, giving an abstract impression of what is going on behind. When ‘curtain mode’ is active, viewers can access simple services such as a clock, Bluetooth speakers, apps and their photo gallery.

Easy access to simple services

A charming and minimal design

SERIF TV is more subtle. It doesn’t exude power. It is made to fit in the world in which we live.

A charming and minimal design

Belongs to your environment

SERIF TV can be positioned anywhere in the home. It can be placed on furniture, left freestanding, placed on a shelf and positioned in your living room or bedroom.

Belongs to your environment

An exclusive TV design project with Ronan & Erwan Bouroullec

Acclaimed design duo Ronan and Erwan Bouroullec’s 20 year partnership includes collaborations with leading design companies Vitra, Artek and Alessi. However, this is the first time they have worked within the world of technology. The Bouroullec’s studio design practice combines various mediums including simple drawing, computer modelling and making 'hand made' mock ups with diverse materials such as wood and clay.

An exclusive TV design project with Ronan & Erwan Bouroullec
  • Samsung SMART View Samsung SMART View
  • Serif Design Design
  • 9 Series
  • 2 USB
  • bvseo_sdk, java_sdk, bvseo-4.0.0
  • CLOUD, getReviews, 3ms
  • REVIEWS, PRODUCT
  • bvseo-msg: The resource to the URL or file is currently unavailable.;

What is Screen Mirroring and how do I use it with my Samsung TV and Samsung mobile device?

What is Screen Mirroring and how do I use it with my Samsung TV and Samsung mobile device?See The Answer

How can I view my smartphone screen on my TV?

How can I view my smartphone screen on my TV?See The Answer

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How It Stacks Up

The Serif 2019 55" QLED 4K HDR Smart TV in White QE55LS01RAUXXU
PRICE
£1,699.00
Serif TV (Dark blue 40'') UE40LS001CUXXU
Serif TV (White 40'') UE40LS001AUXXU
Serif TV (Dark blue 40'') UE40LS001CUXXU
The Serif 2019 55" QLED 4K HDR Smart TV in White QE55LS01RAUXXU
PRICE
£1,699.00
Serif TV (White 40'') UE40LS001AUXXU
The Serif 2019 55" QLED 4K HDR Smart TV in White QE55LS01RAUXXU
PRICE
£1,699.00
Serif TV (Dark blue 40'') UE40LS001CUXXU
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