Enhance your home with art

The Frame TV blends in with the wall as a beautiful picture frame, displaying a variety of works of art that inspire beautiful wall décor ideas.
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Bring the beauty of a diverse collection of art into your own home. No matter the occasion, you will find the perfect piece of art to suit your own unique style and personality. Make a statement with the Frame.


Bringing world-class
galleries to you

Art Store

Start your free trial on The Frame and discover all the amazing content in the Samsung Art Store. Becoming a full member gives you unlimited access to art collections and photography, spanning the classics to the contemporary.

* The Art Store is £3.99/month after trial ends.
The logos of 12 partner companies who provide art to the Art Store are shown, including: Royal Collection Trust, Artspace, Lumas, Magnum Photos, Te Papa, Saatchi Art, Museo del Prado, V&A, YellowKorner, Museum of Fine Arts, Städel Museum, and Minted.

World's Largest Art Collection on TV

Receive complimentary 3 months free trial. Find the "Promotion" App. within the Smart TV App. Store

* The service may vary by region.
The Frame is showing a young boy and girl running along a path in a small clearing in a forest. The bottom half of the screen is displaying the Recommended Apps for viewing TV contents. The Samsung Promotion app logo is highlighted in the middle, with various artworks displayed on both sides of The Frame.

3-month Art Store trial with purchase

The Art Store

Get a complementary Art Store trial by signing up today. Then, get access to artwork from world-renowned galleries for just £3.99 a month.

Discover art
from simple

Easier Discovery

Everyone can find the artwork they love. From colours to themes and much more, the simple and clear art categories of the Samsung Art Store make it fun and easy to discover a wide variety of art for all occasions.

Art Mode shows all the content with blue lines if you choose the color blue
The Frame TV is displaying Samsung’s Art Mode on its screen. Art Mode helps you find the art you want by letting you browse through a variety of categories found in the Samsung Art Store.

Framing the best

The Frame TV is sitting flush to the wall in a living room. One woman is sitting down to the left of the TV and another is standing on the right. The Frame TV offers an outstanding experience no matter where you sit in the room.

Frame your

You can easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame TV via your phone or a USB flash drive.

*IOS & non-Galaxy Android devices need to download SmartThings App for art mode setting on mobile phone.
*For the Smart functions, copatible devices or phones required.
Install the Frame TV where you want
The Frame TV is mounted on a wall in the dining room, with a table in the foreground. It is screening a family photo from My Collection, demonstrating how to display photos on The Frame with Samsung Art Mode.

Set up a

Enjoy the art pieces you like at the time that you want. Display art on TV and set the time on how long you want it to be shown on screen.

Art Mode rotates the images every 30 minutes
The Frame TV’s Art Mode various works of art on screen in a slideshow format.

Curate your favourites

Curate your own personalised gallery using favourite art pieces in your living room. Select and mark the pieces you like as favourites and see them all in one place.

Create your own category names and build your collection.
The Frame TV is showing a photo that has been selected as a Favorite. You can create a Favorites category in your own gallery with the Samsung Art Collection.

Motion Sensor

When you’re nearby, the Motion Sensor detects your presence and turns the TV display into artwork, so you can enjoy your favourite art while you’re there.

A man is in the kitchen and The Frame TV is on the wall behind him displaying a painting. The Frame TV automatically turns off after he leaves the room.
A man is in the kitchen and The Frame TV is on the wall behind him displaying a painting. The Frame TV automatically turns off after he leaves the room.

The ideal way
to appreciate
art all day long

By detecting the ambient light, the Brightness Sensor automatically balances the screen’s brightness and colour tone for a natural illumination. So whether it’s day or night, you can see your art how it was meant to be seen.

The Frame TV auto adjusts the brightness to match the natural light.
The Frame is displaying a picture on a Studio Stand. The lights in the picture dim as the room gets darker.

Choose yours

* Images are simulated and for illustration purposes only. The appearance, design and GUI (Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.

See another TV for your lifestyle,
The Serif

A young girl is laying on a green area rug reading a book. Next to her, The Frame has been placed directly on the rug without a stand.
* Wires not shown.