HIGHLIGHTS

TV when it's on.
Art when it's off.

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The Frame TV is displaying art on the screen. The Frame TV blends in with the space perfectly to make the home décor look more beautiful.

The Frame TV is displaying art on the screen. The Frame TV blends in with the space perfectly to make the home décor look more beautiful.

The Frame TV is hanging on the wall. A split-screen comparison shows an illustration of giraffes in Art Mode and a live video of giraffes in the wild in TV Mode.

The Frame TV hung on the wall in the living room, and the screen is displaying a picture of a woman on top of a hill looking at hot air balloons in the sky.
The Frame TV turns the living room into an art gallery, showing artworks in ways that are customizable so it blends perfectly with the space to enhance the décor. With a click, the screen changes to TV MODE, then back to ART MODE when turned off.
The Frame TV is hanging on the wall. Turned off, it shows an illustration of giraffes in Art Mode. Turned on, it shows a group of giraffes moving around the wild. A split-screen comparison shows a picture in Art Mode and a live video in TV Mode.
Video explaining how to set your photo in Art Mode on your The Frame TV, using the SmartThings App on your smartphone.
* Electricity consumption occurs in Art Mode.

** Wires not shown.

Beautiful design that you can personalise with Art Mode and features QLED technology, with over one billion shades of colour for immersive TV viewing. Make a statement with the new Frame.

Art Fram Pattern
The Frame family

Enhance your home with art

The Frame Art Mode

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The Frame art

Beautiful in every moment

The Frame Design

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The Frame plants

Experience brilliant colours of intelligent QLED TV technology

The Frame QLED

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Find the perfect piece

The Art Store

Find artworks to display on your Frame by browsing the Art Store. Sign up for a free month-long trial today. Then, get unlimited access to artwork and photography from world-renowned galleries and beyond for just £3.99 a month.

Gallery

The Frame hangs on the wall displaying "Playa Shoreline" by Tommy Clarke. A mother, father and their little girl are playing together with wooden toys. The Frame’s Art Mode transforms the room into a modern personal gallery with a new ambiance.

Gallery

Two Frame TVs show art in different rooms. In one, a mother and daughter are drawing at a table while the Frame TV behind them shows a painting of "Water Lilies" by Claude Monet. In the other, The Frame is hanging in an open kitchen, showing "Following the Pack" by Jennifer Daily from Minted.

Gallery

Three Frame TVs showing art are on walls in different rooms. One shows an idyllic painting of carriages. Another shows a painting called “Great Salt Lake” in a kitchen where a father and a girl are talking . The third shows a painting of ballerinas in a nicely decorated room.

Gallery

The Frame with a white bezel is hanging on the wall of a gallery. It’s displaying “Art sketch with a view” by Harry Moody. Other modern art pieces are displayed nearby and 3 women are looking intently at one of the pieces.

Gallery

Three images show The Frame hanging on the wall with artwork. One shows a sharp photo of a waterfall. Another shows abstract art behind two couples enjoying a conversation in a restaurant. The third shows the Paul Gauguin painting, “Still life with Head-shaped Vase And Japanese woodcut.”

Gallery

Two men talk in an office where The Frame hangs on the wall displaying “Cockatoo and Pomegranate” by Walter Crane. In another office, a man leans against a large window holding a document and a mobile phone. The Frame shows a photo of a giraffe in the wild.
Art mode

Art Mode

Art Mode displays art on your TV when The Frame is off.

Art store

Art Store

Enjoy a variety of artworks, including specially curated collections from renowned partners with The Frame.

QLED Technology

QLED Technology

Experience genuine cinematic colour made from over a billion colours and shades.

Customisable frame

Customisable Frame

Your frame, your colour. Find the perfect match for your own taste with a choice of black, brown, burgundy red, clay beige, beige, and white.

Choose yours

The Frame TV, 49-inch model

The Frame 49" (2019)

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The Frame TV, 55-inch model

The Frame 55" (2019)

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The Frame TV, 65-inch model

The Frame 65" (2019)

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2019 The Frame

The first TV with the new Apple TV app
Largest collection of 4K content and all your catch up TV apps including Apple TV, NOW TV and BT Sport apps, only on Samsung

* Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
* The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models.
* Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

* Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
* The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models.
* Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Introducing 2019 The Serif

The Serif is more than a TV. It’s a piece of iconic design that makes a bold statement, offering over a billion colours and shades.
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Next ART MODE
The Frame's display shows the time setting interface for slideshow mode.