Experience genuine cinematic colour

This close-up of the display shows an abstract oil painting that uses green and blue colors.

A billion shades
of colour

QLED Technology

Experience a billion shades of colour. With Samsung’s intelligent QLED technology, The Frame delivers a 100% colour volume that shows you realistic colours no matter how bright or dark the scene gets.1

The Frame TV is showing a split-screen comparison of nature artwork. QLED’s high picture quality reveals all the details of each image.

1 QLED have received verification from world-class testing and certification, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.

Watch details come to life

Beautiful colours. Exceptional contrasts. Impeccable details. HDR 10+ is advanced enough to bring them all to life, showing you everything the director wanted you to see. You’ll experience details in the brightest and darkest scenes like never before.2

2 Compatibility with all HDR content is not guaranteed.

The Frame TV shows a photograph of nature that shows the difference between HDR and non-HDR. HDR 10+ shows even greater contrasts than conventional HDR, revealing more details in every scene.

2 Compatibility with all HDR content is not guaranteed.

2019 The Frame

The first TV with the new Apple TV app
Largest collection of 4K content and all your catch up TV apps including Apple TV, NOW TV and BT Sport apps, only on Samsung 3

3 Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

2019 The Frame

3 Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries. The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

The Frame TV is now able to connect to Airplay 2, giving you more access to content and letting you connect easily with apple devices.

AirPlay 2

The Frame now works with Apple for the first time ever. With AirPlay 2 built in, you can stream or share content from Apple devices to the big screen.
Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Frame.4

  • Works with Apple AirPlay
4 The specifications, Smart service and GUI (Graphic User Interface) may vary by model and region. Requires internet access (fees may apply). Terms Apply. Apple, Apple TV and AirPlay2 are trademarks of Apple Inc., registered in the U.S. and other countries.AirPlay2 requires iOS 12.3 or later, or macOS10.14.5 or later. Available on Android and IOS. Registration and Wi-Fi or network required.

Control your TV
with your voice

Flick through channels, see the weather or control smart devices by talking to yout TV. Bixby lets you take control with your voice,
making everything happen in seconds and much simpler.5

5 This feature is only available in certain languages.
The Frame TV is screening a TV program which shows a boat sailing towards a port. When a user commands Bixby to “Turn Art Mode on,” the screen pulls up an art collection in the Samsung Art Store and displays nature photos with a giraffe.
The Frame TV is screening a TV program which shows a boat sailing towards a port. When a user commands Bixby to “Turn Art Mode on,” the screen pulls up an art collection in the Samsung Art Store and displays nature photos with a giraffe.
The Frame TV mounted on the wall.  A Google Assistant sits on a table next to a plant in  a broonze vase.

Works with
your devices

Connect your devices simply and easilly to your TV.
2019 Frame plays nice with a whole range of
non-Samsung products, letting you
make each moment with your TV smarter.6

  • works with alexa
  • works with the Google Assistant
6 Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google and related marks and logos are trademarks of Google LLC.

Easy to Use

Easily control all connected devices and content with just One Remote Control and your mobile. Adjust the settings or find new artwork to display. Easy to find, easy to use.7

7 Compatible devices may vary by region. Actual product and remote control may differ from image shown. Must download and install the SmartThings app. Users wit models previous to the Galaxy S6 or other mobile brands need to download the SmartThings app through application store. iOS & non-Galaxy Android devices need to download SmartThings App for ambient mode setting on mobile phone.

The Frame TV displays artwork and can be controlled by the One Remote control or with the Samsung Art Mode app on your mobile device.

7 Compatible devices may vary by region. Actual product and remote control may differ from image shown. Must download and install the SmartThings app. Users wit models previous to the Galaxy S6 or other mobile brands need to download the SmartThings app through application store. iOS & non-Galaxy Android devices need to download SmartThings App for ambient mode setting on mobile phone.

Choose yoursa

a Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.

Introducing 2019 The Serif

The Serif is more than a TV. It’s a piece of iconic design that makes a bold statement, offering over a billion colours and shades.9

Introducing 2019 The Serif

9 Wires not shown.