Finance available on all TVs

Buy your new TV with interest-free credit*

Representative example of using PayPal Credit without offers:
Purchase Rate: 19.9% p.a (variable)
Representative: 19.9% APR (variable)
Assumed Credit Limit: £1200

Samsung QLED, The Serif, The Frame

"Beauty & Brains"

2019 The Serif with QLED technology

White The Serif sits in a white room with wooden flooring and panelling. Next to it is a table with a plant on. Resting on top of The Serif are a number of vases. On a black screen is a circular pattern that resembles a fingerprint.

* Wires not shown.

Modern contemporary design that houses QLED technology, producing over a billion shades of colour for immersive TV viewing. Make a statement with our new Serif.
Graphic shapes inspired by your living space come together with a TV to transform into The Serif.

Perfect Harmony

A man is at the kitchen table as a White The Serif shows Fabric Ambient Mode in the colour salmon.
White The Serif sitting on a stand in a living room with a sandy beach and clear ocean on-screen. Below is a close-up of the back of The Serif fabric texture and a close-up of the screen in Fabric Ambient Mode in the colour navy, highlighting the I-shape design.
Man and woman playing with their dog in the bedroom in front of a White The Serif on a stand in Leaf Ambient Mode in the colour olive. Next to the image is The Serif on a cabinet displaying Fabric Ambient Mode in the colour salmon on-screen.
White The Serif seen from the front on a white block display stand with vivid teal grass and a bright pink sky on-screen.

Choose yours.

The Serif 43"

43-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity

The Serif 49"

49-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity

The Serif 55"

55-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity

2019 The Serif

The first TV with the new Apple TV app
Largest collection of 4K content and all your catch up TV apps including Apple TV, NOW TV and BT Sport apps, only on Samsung

* Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
* The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models.
* Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

* Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
* The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models.
* Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.