"Beauty & Brains"

2019 The Serif with QLED technology

White The Serif sits in a shite room with wooden flooring and panelling. Next to it is a table with a plant on. Resting on top of The Serif are a number of vases. On a black screen is a circular pattern that resembles a fingerprint.

* Wires not shown.

Modern contemporary design that houses QLED technology, producing over a billion shades of colour for immersive TV viewing. Make a statement with our new Serif.
Graphic shapes inspired by your living space come together with a TV to transform into The Serif.

A new emotion

Iconic Design

The Serif contemporary design makes a statement
in your home with character, inspiration, and a unique
new aesthetic design.

Man and woman sit in their living room watching febric Ambient Mode on a White The Serif. Image is over layed with an orange I and The Serif-inspired dash graphic elements are seen below the image.

A new
experience

QLED Technology

The Serif is powered by Samsung QLED
technology, producing over a billion shades
of colour for immersive TV viewing.

Two people can be sitting down to dinner at a wooden dining table. A bowl of salad is on the table and a bottle of water is in the foreground. White The Serif can be seen in the background with a white pattern shown on its display.

Perfect Harmony

A man is at the kitchen table as a White The Serif shows Fabric Ambient Mode in the colour salmon.
White The Serif sitting on a stand in a living room with a sandy beach and clear ocean on-screen. Below is a close-up of the back of The Serif fabric texture and a close-up of the screen in Fabric Ambient Mode in the colour navy, highlighting the I-shape design.
Man and woman playing with their dog in the bedroom in front of a White The Serif on a stand in Leaf Ambient Mode in the colour olive. Next to the image is The Serif on a cabinet displaying Fabric Ambient Mode in the colour salmon on-screen.
White The Serif seen from the front on a white block display stand with vivid teal grass and a bright pink sky on-screen.

Choose yours.

The Serif 43"

43-inch White The Serif seen from the front at an angle with salmon colour on-screen.
WHITE

The Serif 49"

49-inch White The Serif seen from the front at an angle with salmon colour on-screen.
WHITE

The Serif 55"

55-inch White The Serif seen from the front at an angle with salmon colour on-screen.
WHITE

Introducing 2019 The Frame

The Frame can be customised to your style, now with QLED Technology providing over a billion shades of colour.

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