"Beauty & Brains"

2019 The Serif with QLED technology

White The Serif sits in a shite room with wooden flooring and panelling. Next to it is a table with a plant on. Resting on top of The Serif are a number of vases. On a black screen is a circular pattern that resembles a fingerprint.

* Wires not shown.

Modern contemporary design that houses QLED technology, producing over a billion shades of colour for immersive TV viewing. Make a statement with our new Serif.
Graphic shapes inspired by your living space come together with a TV to transform into The Serif.

A new emotion

Iconic Design

The Serif contemporary design makes a statement
in your home with character, inspiration, and a unique
new aesthetic design.

Man and woman sit in their living room watching febric Ambient Mode on a White The Serif. Image is over layed with an orange I and The Serif-inspired dash graphic elements are seen below the image.

A new
experience

QLED Technology

The Serif is powered by Samsung QLED
technology, producing over a billion shades
of colour for immersive TV viewing.

Two people can be sitting down to dinner at a wooden dining table. A bowl of salad is on the table and a bottle of water is in the foreground. White The Serif can be seen in the background with a white pattern shown on its display.

Perfect Harmony

A man is at the kitchen table as a White The Serif shows Fabric Ambient Mode in the colour salmon.
White The Serif sitting on a stand in a living room with a sandy beach and clear ocean on-screen. Below is a close-up of the back of The Serif fabric texture and a close-up of the screen in Fabric Ambient Mode in the colour navy, highlighting the I-shape design.
Man and woman playing with their dog in the bedroom in front of a White The Serif on a stand in Leaf Ambient Mode in the colour olive. Next to the image is The Serif on a cabinet displaying Fabric Ambient Mode in the colour salmon on-screen.
White The Serif seen from the front on a white block display stand with vivid teal grass and a bright pink sky on-screen.

Out of This World Offers

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Choose yours.

The Serif 43"

43-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity

The Serif 49"

49-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity

The Serif 55"

55-inch White The Serif seen from the front at an angle with salmon colour on-screen.
Select the Colors
WHITE
Capacity

2019 The Serif

The first TV with the new Apple TV app
Largest collection of 4K content and all your catch up TV apps including Apple TV, NOW TV and BT Sport apps, only on Samsung

* Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
* The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models.
* Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

* Apple and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
* The content within the screen are simulated images and are for demonstration purposes only. Also available on selected 2018 models.
* Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Introducing 2019 The Frame

The Frame can be customised to your style, now with QLED Technology providing over a billion shades of colour.