Spotlight shining towards a silhouette of a man sitting in a chair with Samsung @ CES 2021 and its catch phrase Better Normal for All and CES logo. Spotlight shining towards a silhouette of a man sitting in a chair with Samsung @ CES 2021 and its catch phrase Better Normal for All and CES logo.

January 11 - 14, 2021

Join us to see how Samsung is creating a better normal for all.

Smarter technology. Personalized experiences. Innovations centered around you and your evolving needs.
Samsung has reimagined the everyday to build a brighter tomorrow. Join us to see how we're doing it.

A better life enabled by technology

Reconnect with what you love

Reimagine the viewing experience

Redefine the home

A Samsung Bespoke 4-Door Flex refrigerator with white panels stands against a kitchen wall. A Samsung Bespoke 4-Door Flex refrigerator with white panels stands against a kitchen wall.

BESPOKE 4-Door Flex™

A design for you, by you.

A black front load washer and dryer are stacked vertically in the laundry room. A black front load washer and dryer are stacked vertically in the laundry room.

Extra-Large Capacity Smart Dial Front Load Washer & Dryer

An efficient clean. An intelligent wash.

A white Jetbot 90 AI+ vacuum cleaner is docked in a Clean Station against a wall next to a dresser. A white Jetbot 90 AI+ vacuum cleaner is docked in a Clean Station against a wall next to a dresser.

Jetbot 90 AI+

A smart vacuum for hands-free cleaning.

Make the impossible possible

Two human-centered robot models break barriers for all. Two human-centered robot models break barriers for all.

Intelligent Robotics

Break barriers for all with human-centered AI.

a buck with infotainment solution ,digital cockpit 2021 a buck with infotainment solution ,digital cockpit 2021

Digital Cockpit 2021

Turn your car into a new kind of living space.

CES 2021 Best of Innovation Awards

CES 2021 Samsung Newsroom

CES 2021 Samsung Newsroom

*Visitors will be directed to the global page in English.

A LED display lit up to mimic an urban backdrop with blue lights in black background in line with the theme of "Samsung Digital City" at CES 2021. A LED display lit up to mimic an urban backdrop with blue lights in black background in line with the theme of "Samsung Digital City" at CES 2021.

Explore the CES 2021 Digital Venue today Visit CES 2021

* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
* Availability of products may vary by region.
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