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Spotlight shining towards a silhouette of a man sitting in a chair with Samsung @ CES 2021 and its catch phrase Better Normal for All and CES logo. Spotlight shining towards a silhouette of a man sitting in a chair with Samsung @ CES 2021 and its catch phrase Better Normal for All and CES logo.

January 11 - 14, 2021

Join us to see how Samsung is creating a better normal for all.

Smarter technology. Personalized experiences. Innovations centered around you and your evolving needs.
Samsung has reimagined the everyday to build a brighter tomorrow. Join us to see how we're doing it.

A better life enabled by technology

A better normal for all

Fueled by more customization and enabled by AI, Samsung is reinventing what's possible, not only for our people but also our planet.

Sebastian explains about Samsung's vision to provide a Better Normal for All Sebastian explains about Samsung's vision to provide a Better Normal for All
Sebastian passes through virtual door, as the speech moves onto introduction of new Bespoke model. Sebastian passes through virtual door, as the speech moves onto introduction of new Bespoke model.

Part 1
Better Me : Personalization

Bot Handy passes Sebastian a glass of water. Bot Handy passes Sebastian a glass of water.

Part 2
Better Living : AI in Daily Life

A photo of several different people in grids. A photo of several different people in grids.

Part 3
Together for Tomorrow

Reconnect with what you love

Galaxy Note20 Ultra in Mystic Bronze laying facedown with the S Pen laying across the back. Galaxy Note20 Ultra in Mystic Bronze laying facedown with the S Pen laying across the back.

Galaxy Note20 | 20 Ultra 5G

Reimagining the viewing experience
The Galaxy Buds plus BTS edition against a white background, with a purple heart off to the side. The Galaxy Buds plus BTS edition against a white background, with a purple heart off to the side.

Galaxy Buds+ BTS edition

Sound you can feel

Reimagine the viewing experience

The MicroLED Display in a grey modern space with a onscreen of geometric shaped art The MicroLED Display in a grey modern space with a onscreen of geometric shaped art

MicroLED Display

Immerse yourself in brilliance
The Neo QLED display in a grey modern space with a onscreen of geometric shaped art The Neo QLED display in a grey modern space with a onscreen of geometric shaped art

Neo QLED

Greatness never ends. It evolves.

Redefine the home

A Samsung Bespoke 4-Door Flex refrigerator with white panels stands against a kitchen wall. A Samsung Bespoke 4-Door Flex refrigerator with white panels stands against a kitchen wall.

BESPOKE 4-Door Flex™

A design for you, by you.
A black front load washer and dryer are stacked vertically in the laundry room. A black front load washer and dryer are stacked vertically in the laundry room.

Extra-Large Capacity Smart Dial Front Load Washer & Dryer

An efficient clean. An intelligent wash.

A white Jetbot 90 AI+ vacuum cleaner is docked in a Clean Station against a wall next to a dresser. A white Jetbot 90 AI+ vacuum cleaner is docked in a Clean Station against a wall next to a dresser.

Jetbot 90 AI+

A smart vacuum for hands-free cleaning.

Make the impossible possible

Two human-centered robot models break barriers for all. Two human-centered robot models break barriers for all.

Intelligent Robotics

Break barriers for all with human-centered AI.

a buck with infotainment solution ,digital cockpit 2021 a buck with infotainment solution ,digital cockpit 2021

Digital Cockpit 2021

Turn your car into a new kind of living space.

CES 2021 Best of Innovation Awards

Immerse yourself in brilliance

Lose yourself in pure color and contrast with zero bezel. New innovations that go beyond the display bring the viewing experience to life.

* Best of Innovation award – 110” MicroLED Display

A large MicroLED Display is mounted flush against a wall inside an office room. A large MicroLED Display is mounted flush against a wall inside an office room.

Screens for all

An intuitive, easy-to-operate design ensures everyone can access cutting-edge features on Samsung TVs.

* Best of Innovation award – TV accessibility

TV screen is shown the Multi-output Audio function and small area for sign language is highlighted and enlarged in the Accessibility Shortcut screen. TV screen is shown the Multi-output Audio function and small area for sign language is highlighted and enlarged in the Accessibility Shortcut screen.

Galaxy Note20 |
20 Ultra 5G

As the world changes, we need phones that keep up. The Galaxy Note20 delivers computer power, next-level gaming, and a pro-grade 8K camera and editing suite that make filmmaking available to everyone.¹

Galaxy Note20 Ultra is seen from the rear at a three-quarter angle and the bronze S Pen is leaning across the back. Galaxy Note20 Ultra is seen from the rear at a three-quarter angle and the bronze S Pen is leaning across the back.

A duet with Galaxy Buds+
and BTS

Featuring the band's signature shade and accented with the BTS logo, the Galaxy Buds+ BTS Edition give
the iconic earbuds a new look.
Enjoy rich sound and crystal clear calls with the 2-way speakers and adaptive 3-mic system — enhanced with AKG engineering to deliver deep bass and treble — with long-lasting battery power for the ultimate listening experience.

Galaxy Buds plus BTS Edition packaging, showing the box, the Galaxy Buds plus BTS Edition, the Smart Buds Cover, and photos of the band members. Galaxy Buds plus BTS Edition packaging, showing the box, the Galaxy Buds plus BTS Edition, the Smart Buds Cover, and photos of the band members.

CES 2021 Samsung Newsroom

CES 2021 Samsung Newsroom

*Visitors will be directed to the global page in English.

MORE INFO
A LED display lit up to mimic an urban backdrop with blue lights in black background in line with the theme of "Samsung Digital City" at CES 2021. A LED display lit up to mimic an urban backdrop with blue lights in black background in line with the theme of "Samsung Digital City" at CES 2021.

Explore the CES 2021 Digital Venue today Visit CES 2021

* Images are simulated and for illustration purposes only. The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
* Availability of products may vary by region.
¹ 5G speeds vary and require optimal network and connection (factors include frequency, bandwidth, congestion); see carrier for availability.