Model

The Frame

QLED | One Connect Box

The Frame Pro

Neo QLED 4K | Wireless One Connect Box
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65"

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Akamai
55 Inch Class The FrameQLED 4K | Art Mode Samsung Vision AI Smart TV | (2025) $1,299.99
QN55LS03FAFXZA
Total
Add to cart
Modern Frame Design
Modern Frame Design
Art Mode
Art Mode
Artful Picture Quality with QLED
Artful Picture Quality with QLED
Samsung Vision AI
Samsung Vision AI

The Art TV with access to the finest collection of world class art and the widest design options

Featuring a matte screen for a print-like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top-tier galleries and museums1 to blend into any style or décor. Samsung Vision AI2 powers superb picture, sound and personalized TV experiences.

Featuring a matte screen for a print-like finish, Pantone Validated colors, and a slim customizable bezel that looks like a gallery frame, the TV for art lovers has access to curated works from top-tier galleries and museums1 to blend into any style or décor. Samsung Vision AI2 powers superb picture, sound and personalized TV experiences.

¹Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
²Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). Al Upscaling utilizes Al-based formulas. See individual TV model specifications for details.

Key features of The Frame. Modern Frame Design, Art Mode, Artful Picture Quality with QLED that shows TV Mode and Art Mode, Samsung Vision AI is here logo.

Key features at a glance

Designed to look like a slim picture frame

Modern Frame Design

Looks like real art with a slim design that mounts flush to the wall, customizable bezels3 to match your style, and an external hub that connects the TV to power and your devices with a single wire.

Modern Frame Design

3Customizable bezels sold separately

Your personal art gallery on your TV

Art Mode

When you're not watching TV, the Frame transforms into art.1 Access a curated collection from the Art Store or upload your own photos.4 Finish the look with various mat styles and colors.

Art Mode

4Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

'The Frame in living room shows TV Mode with AI TV NQ4 AI Gen2 Processor logos, and Art Mode with Glare Free Reflection UGR<10 Discomfort <22 Disability <34 UL and PANTONE™ Validated ArtfulColor logos.

Lifelike picture when it's on, museum-worthy when it's off

Artful Picture Quality with QLED

Enjoy stunning colors when you're watching TV and admire lifelike artwork when you're not. Discover subtle details and bold colors and appreciate art as if you were in a gallery.

NQ4 AI Gen2 Processor powering various screens with features that make up The Frame TV. Samsung Vision AI is here logo.

The next big thing in television

Samsung Vision AI

TV, tailored to you with AI-enhanced5 picture & sound plus revolutionary personalized experiences that let you engage more deeply with your content.

5Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas.

Makes art looks like real art with a print-like finish

Makes art look true-to-life with print-like finish

Anti-Reflection with Matte Display

See your favorite works like you're seeing them hanging in a gallery or museum. The virtually glare-free screen has subtle, matte texture, making art look like a real print.

Comparison of SDR image that lacks contrast especially in dark areas and HDR image with high contrast and vibrant colors.

Brings out details and contrast with deep blacks and bold contrast

Quantum HDR

Reveal hidden details in every scene with deep blacks and vibrant brights, and dive into rich contrast and color.

Close-up of SolarCell Remote’s front and back sides. Buttons are placed on the front, while the back reveals a solar panel.

Ditch the remote batteries

Solar Cell Remote

Charges through the embedded solar panels or via USB-C. Its streamlined layout makes navigation easy and includes a built-in mic for voice commands.6

6To charge the remote with solar energy, set the TV remote down with the solar panel facing up. If the SolarCell remote is at 0%, USB-C charging is required.

Brings smooth motion to sports and tear-free gaming

Motion Xcelerator 144Hz

Play your favorite video games and enjoy sports with exceptional motion clarity with minimal lag or blur. You'll get consistently crisp visuals and ultra-smooth performance at top speeds, so your picture stays seamless throughout all the non-stop action. With dynamic refresh technology, it supports VRR games at up to 4K 144Hz, providing incredible performance for your favorite games.7

Brings smooth motion to sports and tear-free gaming

74K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary. The Frame 50" and 43" have Motion Xcelerator(60Hz).

Close-ups of The Frame TV's customizable bezels in different colors.

Update the look to match any style

Customizable Frame

Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood.3

Hangs like a picture

Slim-Fit Wall Mount Included

The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art. 

Only on when you need it

Motion + Brightness Sensor

Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.8

8Motion sensor is activated after turning it on in Settings and only operates in Art Mode.

Only on when you need it

An intuitive TV platform with thousands of free TV channels

Endless Free Content / One UI Tizen

Stream 2,700+ free channels, including 400+ premium Samsung TV Plus channels, on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.4

Advanced processing powers AI-enhanced 4K clarity

NQ4 AI Gen2 Processor

Uses AI with the power of 20 neural networks to enhance picture quality of your content to 4K and optimizes sound for superb performance in everything you watch.9

9Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.

Watch your show in the language of your choice

Live Translate

Enjoy content in your own language. The AI processor identifies the language of your content and instantly translates it, creating subtitles in your preferred language.10

10Works with antenna broadcast only. Available languages vary and may require download. Translation accuracy not guaranteed.

The volume of a TV dialogue increases to cover the sound of a puppy barking in a living room.

Clear dialogue with AI-powered voice enhancement

Active Voice Amplifier Pro

Say goodbye to the rewind and hear crystal-clear dialogue. Our AI processor identifies and amplifies voices above background sounds and even above noises in your room.11

11Utilizes AI-Based formulas

Powerful AI features and services, all in one place

Samsung Vision AI Companion

Ask your TV anything through AI-enhanced conversation on your TV. Discover your next personalized movie recommendation, your next DIY project, an itinerary for your upcoming road trip, and so much more. With seamless access to AI picture and sound features, AI-powered experiences like Live Translate and Generative Wallpaper*, and AI agents from Copilot and Perplexity, you can do it all from your TV – all in one place.

*Samsung Vision AI, Vision AI Companion, Bixby and associated features vary by 2025 TV model. See individual TV model specifications for details. Bixby may record inputs and share queries with third-party AI providers. Requires Samsung Account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available. User interface subject to change without prior notice. Contextual answers only available on Samsung TV Plus, antenna, and select HDMI content. Generative Wallpaper not available on OLED TVs.

Ask your TV anything, Smarter Bixby answers

Smarter Bixby

Intelligence begins with a chat. Smarter Bixby¹² understands you and makes it easy and intuitive to find answers to everything through your TV. It recognizes your exact needs, thanks to real time contextual understanding, and intelligently answers anything you ask.

Ask your TV anything, Smarter Bixby answers

¹²Smarter Bixby may record inputs and share queries with 3rd party AI providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.

Real Colors, Real QLED

Real Colors, Real QLED.

SGS verifies that Samsung's Quantum Dot sheets used in its QLED TVs contain no cadmium. Cadmium is a restricted hazardous substance under the EU's RoHS directive that requires electronic products to contain less than 100 ppm of cadmium.

Reviews

55 Inch Class The Frame

4.3

Recommended by 83% of customers.

Features4.3
Performance4.2
Design4.5
Value4.2
AI Functionality3.9
AI review summary icon

AI review summary for 55 Inch Class The Frame

  • Customers praise vibrant colors, sharp clarity, and lifelike picture quality that enhances everyday viewing
  • Reviewers celebrate Art Mode as transformative, displaying like real paintings and elevating home decor elegance
  • Many commend the matte screen and anti-glare technology for excellent performance in well-lit rooms
  • Customers appreciate intuitive interface, quick setup, and flush-mounted design with hidden wires
  • Some note subscription costs for premium artwork and occasional technical issues, though these are minor concerns

AI-generated from customer ratings & reviews, and may include incentivized reviews.

552 Reviews
Filters (0)552 Reviews
  1. Angie
    • Incentivized review
    1
    1

    I got this TV for the art. Although the selection of art is absolutely wonderful, the preview image of the art is bright and vibrant and when you actually click on the image and it enlarges, it’s not the same color as the preview which is super disappointing. If I knew this, I never would’ve got this TV. My favorite color is pink and you have so many previews of art that the pink is so vibrant and beautiful and it’s not the same when you enlarge it on your screen. I’m hoping someone can help me figure out why I cannot adjus...

    Helpful?
    Response from Samsung:

    Samsung Specialist

    Hi Angie, Thank you for sharing your feedback on Art Mode on The Frame TV. If there’s anything we can assist with, please don’t hesitate to call us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun), or reach us via text anytime. You can also visit ‘Support’ on our website for: • Live Chat • Manuals, Software, & Warranty Info ~ Samsung Specialist

  2. Krunkbunny
    • Incentivized review
    5
    Reviewed in the Florida
    5

    I’ve had the Samsung frame for a while now, and I really enjoy it. The “Art mode” is fantastic, I really like how you can adjust the brightness settings just for the “Art mode.” I love that the auto calibration changes between movies and games automatically. The Frame is perfect for living rooms and rooms that have a lot of light because the Frame has a screen protector that helps with glare from light. It make the texture and vibrant colors from the art in the “Art mode” look unbelievable. I’m very satisfied with my purcha...

    Helpful?
    AI Functionality
    4
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  3. Scooba
    • Incentivized review
    5
    Reviewed in the Oklahoma City, OK
    5

    This is the best “large appliance” purchase I have made in 20 years. I absolutely love this TV. The art feature makes it look like a real picture hanging on the wall. There are many options to choose the art you like and options to automatically rotate pictures you choose to display. There are no wires or cords exposed to electrical outlets/cable jacks. Alexa platform allows hands free operation to power, select channels and volume. The picture and sound are excellent. No looking for a remote! I save $200 a month thanks to ...

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  4. laseber
    5
    Reviewed in the Cookeville, TN
    5

    We LOVE ❤️ this TV. It was worth every penny to have art that we can change daily. The quality of the tv and the art is superb. Super easy to use and maneuver through. We get compliments on the tv all the time. If you prioritize aesthetics, what are you waiting for. Buy it! You won’t regret it.

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  5. DFoo
    • Incentivized review
    1
    1

    Our Frame TV only works for a few minutes and then stops. Your service person said that the main board is bad and will cost about $600 to repair. I've only had it for about 2 years. Other than it not being functional, its been great.

    Helpful?
    AI Functionality
    1
    Value
    2
    Performance
    1
    Design
    4
    Features
    3
    Response from Samsung:

    Samsung Advisor

    Hi DFoo, Thank you for sharing your experience, and I’m sorry to hear you're having issues with your Samsung Frame TV. If your unit is no longer covered under the 1-year Manufacturer’s Warranty, Samsung can still help. You can locate a certified service center in your area by visiting: https://www.samsung.com/us/support/service/locations/ If you have any questions during the process, Samsung Support is available at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). Or visit us on the Samsung website and click on the ‘Support’ link for: • LiveChat • Manuals, Software, & Warranty Info ~ Samsung Advisor

  6. HawKu
    • Incentivized review
    5
    Reviewed in the Portland Oregon
    5

    The Samsung The Frame TV is a stunning blend of technology and home decor that transforms an often-unsightly blank screen into a sophisticated piece of art. Its standout features make it perfect for anyone prioritizing style, while its 4K QLED picture quality ensures it holds its own as a daily television.

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  7. Sgonzal
    • Incentivized review
    5
    Reviewed in the Florida
    5

    This one of my best shopping this year this tv change my living room is beautiful I can download pictures and they come with beautiful frames pictures. I recommend a 💯.

    I recommended this product.
    Helpful?
    AI Functionality
    5
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
  8. TV_Guy
    • Incentivized review
    5
    Reviewed in the Tampa, Florida
    5

    The 55” Samsung Frame TV completely transformed the look of my room. Instead of a large black screen on the wall, it blends in seamlessly and genuinely looks like framed artwork when not in use. The matte, anti-glare display and slim profile make it feel more like part of the décor than a TV. The picture quality is sharp, bright, and vibrant, even in a well-lit room. Movies and sports look excellent, but what stands out most is how naturally it disappears into the space. It’s also very easy to use, especially with the Sam...

    I recommended this product.
    Helpful?
    Value
    5
    Performance
    5
    Design
    5
    Features
    5
1Samsung Account log-in and Wi-Fi connection are required. Subscription is required to enjoy all the arts from the Art Store which offers 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
2Samsung Vision AI features vary by model; see individual model for more info.
3Customizable bezels sold separately
4Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available
5Samsung Vision Al is only available on 2025 Neo QLED 8K, Neo QLED, OLED, QLED and The Frame TV models. Samsung Vision Al features vary by TV model. Al Upscaling utilizes Al-based formulas.