98 Inch Class The Frame LS03HE4K | Vision AI Smart TV | (2026)

5.0(3)
QN98LS03HEF / QN98LS03HEFXZA
    Model

    The Frame LS03HE

    Glare Free with QLED | Built-in Connections

    The Frame Pro LS03HW

    Glare Free with Neo QLED | Wireless One Connect
    Select a size

    55"

    65"

    75"

    85"

    98"

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    Akamai
    98 Inch Class The Frame LS03HE4K | Vision AI Smart TV | (2026) $4,499.99
    QN98LS03HEFXZA
    Total
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    Highlights
    Glare Free with QLED
    Glare Free with QLED
    Modern Design with Built-in Connections
    Modern Design with Built-in Connections
    Art Mode / Art Store
    Art Mode / Art Store
    Pantone® Validated ArtfulColor
    Pantone® Validated ArtfulColor
    AI Soccer Mode
    AI Soccer Mode

    Awards

    Omdia: Global No.1 TV Brand 20 Years

    Omdia: Global No.1 TV Brand 20 Years*

    “Samsung is ranked No.1 TV brand globally for 20 years”

    *Source –Omdia, Feb-2026. Results are not an endorsement of Samsung. For general information; any reliance on these results isat the third party’s own risk.

    TWICE: TWICE Picks Awards 2026

    TWICE: TWICE Picks Awards 2026

    Elevate your décor with The Frame - from the #1 art TV brand.

    The original art TV1 that matches your style, with 5,000+ true-to-life curated works of art, including iconic artists and galleries exclusively available on the Samsung Art Store2. The glare-free display and included slim fit wall mount make it blend seamlessly into your décor like a real picture frame.3

    An artistic lifestyle shot showing The Frame LS03HE in a modern designer living room.

    1Circana LLC, Retail Tracking Service, US, TV,
    Frame TV Included, Dollar & Unit Sales, 12 Months Ending December 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that comes with a customizable frame that Sept be interchangeable and has the ability to put on a frame over it.

    2Includes 30 free refreshed artworks monthly; paid subscription required to enjoy all the art from the Art Store. Samsung Account log-in and Wi-Fi connection are required.

    3Customizable bezels sold separately.

    Key features at a glance

    Key features at a glance

    Sleek design that looks like a work of art with easy-to-access connectivity

    Modern Design with Built-in Connections

    This art TV beautifully blends into your décor, resembling a picture frame5. The included slim fit wall mount sits flush for easy setup, and offers convenient access to connect wired devices6 and stream your favorite content.

    Minimalist living room with large window, leather armchair, and floor lamp, featuring The Frame TV mounted flush to the wall displaying abstract artwork, blending seamlessly like a framed painting.

    5Customizable bezel sold separately
    6All ports built into TV body; TV lifts away from wall for improved port access.

    Hangs like a picture

    Slim Fit Wall Mount Included

    The Frame looks like art for many reasons. When mounted flush against the wall, the gap between the TV and the wall is minimal, creating the illusion of a genuine piece of art. 

    Update the look to match any style

    Customizable Frame

    Your home, your style. Choose from a variety of magnetic bezels to match your space. You can choose different colors and styles that complement your home décor or change it up based on your mood.7

    7Bezels sold separately for 32-85” Class The Frame models. 98” Class LS03HE includes Amber Brown bezel in box. 98” Class first-party bezels are not currently available.

    Close-up views of The Frame TV with interchangeable bezels in different finishes, showing how the frame style can be customized to match your space.

    Your personal art gallery on your TV.

    Art Mode

    When you're not watching TV, the Frame transforms into art.8 Access a curated collection from the Art Store9 or upload your own photos.10 Finish the look with various mat styles and colors.

    8Samsung Account log-in and internet connection are required.
    9Paid-subscription required
    10Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available"

    Access art from world-famous galleries and artists11

    Art Store

    Find the perfect piece of artwork from the world’s leading museums and artists such as The Met, MoMA, Salvador Dali, Keith Haring, Jean Michel Basquiat and more.11

    11Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

    Only on when you need it

    Motion + Brightness Sensor

    Show your artwork only when it matters. The screen will automatically turn on when someone enters the room and adjust brightness and color based on the room's lighting.12

    12Motion sensor is activated after turning it on in Settings and only operates in Art Mode.

    Vibrant, rich colors without the distracting reflections

    Glare Free with QLED

    Our Glare Free QLED technology ensures stunning visuals without distracting reflections, delivering vibrant colors and sharp details even in bright or sunny rooms.13

    The Frame TV with Glare Free QLED displays lifelike abstract art with reduced reflections and consistent brightness in a modern interior.

    13Compared to Crystal UHD 2026

    The Frame TV displays a classic painting with rich, realistic colors, highlighted by PANTONE markers. PANTONE™ Validated ArtfulColor logo.

    Expert-validated color for lifelike viewing

    Pantone® Validated ArtfulColor

    Enjoy stunning colors whether you're watching TV or admiring lifelike works of art. Pantone® Validated Artful Color brings your favorite artwork to life for a realistic, museum-like viewing experience.

    Close-up of SolarCell Remote’s front and back sides. Buttons are placed on the front, while the back reveals a solar panel.

    Ditch the remote batteries

    SolarCell Remote

    Charges through the embedded solar panels or via USB-C.14It's streamlined layout makes navigation easy and includes a built-in mic for voice commands.

    14To charge with solar energy, set the TV remote down with the solar panel facing up. If the Solar Cell Remote is at 0%, USB-C charging is required.

    Ask your TV anything and access powerful AI features15

    Samsung Vision AI Companion

    Get instant, personalized answers on your TV with Bixby. Whether you're curious about a scene playing on your screen or searching for a dinner spot, all you have to do is ask. Access multiple AI agents like Microsoft Copilot and Perplexity,15 and easily access AI picture and sound adjustments to enhance your viewing experience.16

    The Frame TV displays artwork as Samsung Vision AI Companion suggests related content and answers art requests through an intelligent on-screen interface.

    15AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results.
    16Uses AI-based formulas

    A metallic badge displaying ‘7 Years OS Upgrade’. One UI Tizen.

    Enjoy 7 years of new TV experiences

    Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.

    Brings buttery-smooth motion to sports and gaming

    Motion Xcelerator 144Hz + DLG 240Hz

    Experience ultra-smooth gaming with DLG 240Hz performance and 144Hz variable refresh rate technology.17 This combination delivers lightning-fast response times, eliminating stutter and tearing, so you can dominate the competition and gain the edge in fast-paced games.

    An illustration showing how Motion Xcelerator technology running on the Frame LS03HE TV delivers fast and responsive gaming performance in a racing game.

    17 DLG 240 is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary. DLG 240Hz will reduce image resolution. Visual quality and results vary by title and system configuration.

    An intuitive TV platform with thousands of free streaming options

    Endless Free Content / One UI Tizen18

    Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids' shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests.18

    A lifestyle shot of the One UI Tizen operating system running on a The Frame LS03HE TV.

    18Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.

    Transforms content into HDR-like quality

    Auto HDR Remastering

    Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine.19

    19Compared to 2025 Q7F

    An illustration showing how Auto HDR Remastering on the Frame LS03HE transforms regular content (like the shot of a free diver swimming through a coral reef) into HDR-like content.
    Reviews

    98 Inch Class The Frame LS03HE

    5.0

    Recommended by 100% of customers.

    Features5.0
    Performance5.0
    Design5.0
    Value5.0
    AI Functionality4.7

    Reviews with images & videos

    3 Reviews
    Filters (0)3 Reviews
    1. levin49
      5
      Reviewed in the Chaparral, NM
      5

      We absolutely love our new 98” The Frame! It’s an incredible combination of technology, design, and art, and it has completely transformed our living room. We’re already big fans of The Frame series. We moved our 85” The Frame Pro into the bedroom and our 65” The Frame Pro into my office, but the new 98” The Frame has definitely become the centerpiece of our living room. One of the first things we noticed was the overall picture quality. The brightness and contrast are excellent, giving the picture plenty of depth while k...

      I recommended this product.
      Helpful?
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    2. lemmerg
      5
      Reviewed in the Atlanta
      5

      I traded my 85" the frame for this 98". Absolutely LOVE it!! Beautiful picture with almost no adjustment. And LOVE that there's no reflection!! Definitely worth the upgrade!!

      I recommended this product.
      Helpful?
      AI Functionality
      5
      Value
      5
      Performance
      5
      Design
      5
      Features
      5
    3. 2strngtofail
      • Incentivized review
      5
      5

      this is one beautiful piece of machinery it is flawless runs faster than I could runs faster than I could imagine I can't wait to get another one the brightness is awesome Iwow

      I recommended this product.
      Helpful?
      AI Functionality
      4
      Value
      5
      Performance
      5
      Design
      5
      Features
      5