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August 25, 2001 in Social Responsibility News

SAMSUNG Takes Digital Experience Down the Information Superhighway

Berlin, 25th August 2001. Customers of Samsung Electronics who are unable to attend the company’s highly anticipated ‘Digital Experience’ at Future@IFA 2001 are to be given unique remote access to the exhibition through a dedicated web site.

The exhibition web-site - www.samsungelectronics.com/ifa - will enable customers to view the full range of innovative products being launched by the Korean based manufacturer including DVD and MP3 players, PDP (Plasma Display Panel) TVs, and a revolutionary new Home Theatre System.

A team of moving camera operators on site combined with the latest in internet technology # such as Voice Recognition, Flash and story telling # will give customers a high quality, realistic web-based viewing experience.

Eric Kim, Executive VP, Global Marketing Operations, Samsung Electronics said: “We want every single customer, wherever they are in the world, to be able to participate in our ‘Digital Experience’ exhibition at Future@IFA 2001, which promises to be a very exciting, visually-stimulating event.

“There have been many web-sites set up by companies for exhibitions recently, but they haven’t been anywhere near as advanced and sophisticated as ours will be this year. In fact, we hope that the site will set a precedent for the Internet as the ideal medium for people to share real-time experiences across the globe, rather than the sales and marketing tool it has been to date.”
Feedback on the exhibition web-site from customers will be used by Samsung to develop key learning points on how such sites can be improved even further in the future as use of the Internet spreads across the world.


Notes to editors:

§ Samsung Electronics Co. Ltd. is a global leader in semiconductors, the consumer electronics industry, and digital convergence technology. With year 2000 sales of US $33 billion, Samsung employs approximately 66,000 people in 46 countries. The company is the world’s largest producer of memory chips, TFT-LCDs, CDMA mobile phones and monitors and the sixth-largest manufacturer of mobile phones. Samsung Electronics consists of four main business units: Digital Media, Semiconductor, Information & Communications, and Home Appliance Businesses. For more information, please visit the web site, http://www.samsungelectronics.com

§ For up-to-date information on Samsung’s activities at IFA visit www.samsungelectronics.com/ifa

Contact Details:
For further information please contact:
Susannah Finn/Sarah Hodson, Golin/Harris International:
Tel: +44 (0) 207 898 3333 Mobile: +44 (0) 7939 271 314
Joanne Kang Whitfield, Samsung European Headquarters:
Tel: +44 (0) 208 391 8363

For full product information and specifications, please visit Hall 25N and speak to a Samsung representative or email samsung@golinharris.com

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