February 12, 1998 in Social Responsibility News

San Jose State University Student Wins SAMSUNG's 'Prometheus Award for Creativity In Design' Contest

SECAUCUS, N.J., USA - February 12, 1998 - Samsung Opto-Electronics America, Inc., Secaucus, N.J., announced today that out of 13 participating schools across the US, the two top winners of the "Prometheus -- Award for Creativity in Camera Design Contest" are from San Jose State University, San Jose, Calif. The third place winner is from Pratt Institute, Brooklyn, N.Y.
The first place winner and the recipient of a $10,000 scholarship is Anthony Allen, San Jose State University, San Jose, Calif. The second place winner and the recipient of a $7,500 scholarship is Brian Booton, San Jose State University, San Jose, Calif. The Third place winner and the recipient of a $5,000 scholarship is Dong Min Lee, Pratt Institute, Brooklyn, N.Y.

The announcement was made by J.H. Jun, President, Samsung Opto-Electronics America, Inc. at the opening of the Photo Marketing Association (PMA) Show, New Orleans, La., Feb. 12 - 15 1998.

All three winners will receive a trip to Samsung's headquarters in Seoul, Korea, where they will be presented with the honors, and given the opportunity to meet and work with Samsung's industrial design team.

Jun thanked the panel of judges that included:

Robert Bruno, Director of Product Design, Group Four Design, Avon, Conn.
James Ryan, FIDSA, Partner, Henry Dreyfuss Associates, New York, N.Y.
Charles Pelly, President, Design Works USA, Newbury Park, Calif.
Herbert Keppler, Vice President and Publishing Director of Popular Photography magazine, New York, N.Y.
Byung Joon Moon, Director of R&D Samsung Camera.
Man Hur, Senior Manager of Product Planning, Samsung Camera.
Atsuo Kohno, Chief Executive Officer of Design Canter in Japan, Samsung Camera.
The judges were asked to base their decision on the following criteria: 50% creativity, 30% human benefit and 20% aesthetics. During the blind judging process, the judges did not know the name of the student of the school that submitted the entry.
"We appreciate the time and consideration that our distinguished panel of judges gave this project. Their efforts will enhance the education of these students as they further their careers in the area of industrial design," said Jun.

Samsung said a total of 13 schools participated in the contest. They were:

Carnegie Mellon University, Pittsburgh, Pa.
Parsons School of Design, New York, N.Y.
Pratt Institute, Brooklyn, N,Y.
Purdue University, West Lafayette, Ind.
University of Notre Dame, Notre Dame, Ind.
Auburn University, Auburn, Ala.
Western Washington University, Bellingham, Wash.
University of Wisconsin-Stout, Menomonie, Wis.
Southern Illinois University at Carbondale, Carbondale, Ill.
San Jose State University, San Jose, Calif.
University of Kansas, Lawrence, Kan.
Columbus College of Art & Design, Columbus, Ohio
University of Illinois, Chicago, Ill.
Each of the 13 participating schools also received a Samsung Video Presenter that has a retail value of about $4,000.
According to Samsung, the students were asked to design a 35mm compact zoom camera that uses 35mm film. The contest started in October of 1997. Students, working with their university professor, had until January 15, 1998 to submit a rendering of the product from all sides, one perspective view, and a typed product description for the judging.

Students also had the option of submitting a prototype of their design. The rules called for the camera design to be ergonomically realistic and practical and to include an LCD panel, viewfinder, release button, zoom lever, flash, battery and film chamber. Samsung's Prometheus Design Contest entries went through a preliminary judging process by the school's sponsoring design instructor. It was up to the school's design instructor to select the top three student entries from his or her school.

Although all entries were sent to Samsung, only the three best entries from each of the 13 participating schools were judged by the panel of industry professionals. Samsung Opto-Electronics America, Inc. markets a full line of single lens reflex, autofocus, digital and multi-media cameras for the amateur photographer as well as the professional photographer under the Samsung brand name. CCTV monitors and lenses, motorized zoom lenses, binoculars, observation and security systems, and video products are other products in the Samsung family of photographic and optical equipment. Visit Samsung on the net at www.simplyamazing.com

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