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January 31, 2002 in Social Responsibility News

SAMSUNG Unveils New Phones At 2002 Olympic Winter Game

(DALLAS, January 31, 2002) - This February, spectators and sports enthusiasts will have the opportunity to experience the ultimate in digital technology when Samsung unveils six new wireless phones at the 2002 Olympic Winter Games.

Samsung's innovative technology will be on display at the Olympic Rendezvous@Samsung center in Salt Lake Olympic Square, where visitors can experience Samsung phones firsthand.

As the Official Wireless Telecommunications Equipment Partner of the Salt Lake 2002 Olympic Winter Games, Samsung will showcase its innovative and stylish wireless telecommunication handsets to visitors from around the world. The company is also providing the Salt Lake Organizing Committee (SLOC) with approximately 20,000 units of wireless telecommunications equipment including more than 5,000 units of the SCH-T300, the official mobile phone of the 2002 Olympic Winter Games. Samsung's support includes dedicated experts for on-site technical support in key Olympic technology venues including CC(Telecommunications Operations Center), Main Media Center and Olympic Village.

Samsung has found success by paying significant attention to both technological innovation and product design. With the continuous development of groundbreaking wireless phones, Samsung has converged cutting-edge form and function to manufacture milestones such as the i300, America's first fully integrated phone with the Personal Digital Assistant (PDA) capability and a color screen, the N300, America's first Global Positioning System (GPS)-enabled wireless phone and handsets for cdma2000 1X and GPRS high-speed data networks.

"As a leading player in the wireless telecommunications equipment industry, Samsung is proud to align its brand with a world class competition like the Salt Lake 2002 Olympic Winter Games," said Peter Skarzynski, senior vice president of sales and marketing for Samsung Telecommunications America(STA)'s wireless terminals division. "Bring out products to a global audience at Olympic Rendezvous@Samsung center and to SLOC speaks to our commitment to the 2002 Games and to consumers."

Samsung is a leader in the CDMA market with approximately 30 percent market share in the U.S., making it one of the top five manufacturers selling wireless telecommunication handsets in the nation. Samsung has outpaced every competitor in the U.S. with a 250 percent increase in brand awareness and is in position to become a top tier vendor, according to wireless industry research firm Strategy Analytics.

Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's Web site at http://samsungusa.com/cgi-bin/nabc/prod/hhcommerce/telecommunications/prod_tel_subcategory_1.jsp

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

SPH-a400 ~ High Tech Meets High Style
The compact folder-designed a400 allows consumers to customize their phone by wirelessly downloading unique ring tones and graphics. And, by flipping open the a400, the user reveals the 6-line, 128 x 128 pixel screen with a fully animated display located on the upper portion of the folder phone. For additional clarity, the a400's screen displays images on a 4-color gray scale, meaning images are more defined, and messages and menu selections are clearer and easier to read.

SPH-A460 ~ Style Gets Down To Business
Samsung's SPH-A460 features innovative milestones such as a Global Positioning System (GPS) chip supporting E-911 and location-based services of the future.
The phone also boasts downloadable content including images and ring tones and offers an external LCD screen. This dual band/dual mode handset comes equipped with interactive games, a personal information manager, voice-activated dialing and short messaging service.

SPH-N300 ~ Built For Today, Designed For Tomorrow
The new N300 features an embedded GPS chip necessary for utilizing the E-911 emergency location safety feature, as well as other location-based services such as driving directions, traffic and entertainment services. With its compact flip style and metallic blue exterior, the N300 gives consumers a sleek tool for staying connected and organized with its advanced voice and data capabilities.

SGH-R225 ~ Simply Brilliant
Samsung's newest ultra-slim and lightweight handset for the GSM market is the R225, a dual band phone equipped with a 4-line display and stylish blue LCD backlight. The phone features two-way short messaging service and the ability to download pictures and ring tones to enhance the user experience. Samsung standards such as multilingual user interface, personal information manager and call logs are also included.

The SCH-A310 features innovations such as GPS services, a personal information manager, voice-activated dialing, two-way short messaging service and a variety of games. With an updated 4.1 Openwave Mobile Browser and enlarged 7-line LCD screen, this tri-mode phone gives consumers enhanced Internet and data capabilities while providing seamless coverage.

The SPH-i330 is a sophisticated blend of a wireless phone and Personal Digital Assistant (PDA). The i330 functions on the 1X network for maximum network efficiency and offers GPS services. This tri-mode device also boasts a touch screen panel and Infrared capabilities for convenience and connectivity, a speakerphone option and a polyphonic midi ringer for optimum personalization.

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