February 20, 2002 in Social Responsibility News

Olympic Rendezvous @ SAMSUNG Helps Athletes And Fans Bring Joy to Children Around the World Through Contributions to Olympic Aid

Salt Lake City (18 February 2002) - For U.S. Olympic skier Daron Rahlves, the introduction to sport came early and often with the help of his father who was a world champion water skier. Now Daron is helping to bring sport to children living in refugee camps by signing on as an Olympic Aid TeamMate.

Olympic Aid, the athlete-driven humanitarian organization that delivers sport and play programs to children worldwide, has partnered with Samsung to raise funds to benefit the charity.

Olympians visiting the Olympic Rendezvous @ Samsung, the centerpiece of Samsung's programs for Olympic Family and fans in Salt Lake Olympic Square, are offered the opportunity to participate in several Olympic Aid programs, including:

- TeamMates: A collection of 500 photographs is featured in several albums, featuring Olympic Aid's programs in the field such as in Angola, Tanzania and Uganda. Athletes become a TeamMate by selecting a photo and signing their name. One copy of the photo is given to the athlete and a second copy is returned to the children.
For each athlete that becomes a TeamMate, Samsung makes a financial contribution to Olympic Aid. To date, more than 175 athletes from 32 countries have signed on.

- Olympic Aid Countdown T-Shirt Auctions: Every day throughout the Games, an Olympian will help to auction a limited-edition collectible T-shirt for fans. Each shirt is numbered - one for each day of the Games, and all proceeds go to Olympic Aid. The highest bid received thus far is $550 for bronze medalist Chris Klug's signed T-shirt.

- Sporting Memorabilia Silent Auctions: A total of 20 pieces of signed Olympic and sporting memorabilia will be offered to fans for silent auction, including figure skater Michelle Kwan's skate, gold medalist Ross Powers' snowboard, gold medal-winning aerialist Eric Bergoust's skis, five-time gold medalist Bonnie Blair's speed skates, four-time gold medalist Johann Olav Koss' speed skates, and a jersey signed by the U.S. hockey team. The highest bid received thus far is $2,500 for Powers' signed snowboard. All monies raised will be donated to Olympic Aid.

Athletes who have participated in the Olympic Aid programs at the Olympic Rendezvous @ Samsung include:
.Ross Powers, gold medalist, Men's Snowboarding - USA
.Travis Mayer, silver medalist, Men's Moguls - USA
.Chris Klug, bronze medalist, Men's Snowboarding - USA
.Daron Rahlves, Men's Alpine Skiing - USA
.Hannah Hardaway, Women's Freestyle Skiing - USA
.Tricia Byrnes, Women's Snowboarding - USA
.John Gordon, Men's Curling - USA
.Tiffany Scott, Women's Figure Skating - USA

"I love sports because I love to challenge myself, and sports has helped me learn to set goals and the importance of being fully dedicated to something," said Rahlves. "I would encourage everyone to learn about themselves through sports and enjoy competing side-by-side with teammates."

In addition, young people who participate in the Community Olympic Development Program (CODP) have autographed many items that will be available for auction to benefit Olympic Aid. Samsung is the first corporate sponsor of CODP, a United States Olympic Committee (USOC) project which provides talented and motivated athletes with the equipment, facilities and coaches necessary to develop their skills as aspiring Olympians.

All proceeds raised by the TeamMates program and the silent and live auctions will fund sport and play programs for children in refugee camps. Through such programs, children can build self-esteem and further develop psychologically and physically.

The 2002 Games mark the second consecutive Olympic Games that Olympic Aid and Olympic Worldwide Partner Samsung have worked together, championing the notion that 'Every Child Has the Right to Play'. At the Sydney 2000 Olympic Games, Samsung raised more than $100,000 for Olympic Aid.

Samsung is a proud Worldwide Partner of the Salt Lake 2002 Olympic Winter Games and the official Wireless Telecommunications Equipment Partner to the Salt Lake 2002 Olympic Winter Games.
Samsung is also the presenting sponsor of the Samsung Athlete Family Homestay Program.

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries.
The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs.
Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

= Caption for the attachement 3 & 4 =

Attachment 3: Travis Mayer (Mogul Bronze Medalist) and Johann Koss (Olympic Aid Founder and 4-time Olympic Gold Medalist)

Attachement 4: Taking part in a T-shirt live auction at OR@S as part of the Olympic Aid Program.

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