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May 09, 2002 in Social Responsibility News

SAMSUNG Electronics Supplies CDMA2000 1xEV-DO Phones

SEOUL, Korea # May 9 2002 # Samsung Electronics, the first to introduce CDMA2000 1X, is now paving the way for CDMA2000 1xEV-DO, a synchronous IMT-2000 format. The company has completed development of an EV-DO mobile phone (model: SCH-V300) with high-quality TFT-LCD that can reproduce 260,000 different color shades. The product can also send and receive data at up to 2.4Mbps, the fastest transmission speed of any mobile phone today. The SCH-V300 will be supplied to the SK Telecom IMT-2000 Test Group. Samsung Electronics is also about to come out with an EV-DO mobile phone model that supports videoconferencing.

Samsung’s EV-DO phone uses a streaming format to support video on demand and audio on demand. Users can receive a variety of color moving picture contents such as music videos, Internet broadcasts, animated films and news reports. The phone can also receive live World Cup matches in real time.

The high-performance TFT-LCD on the SCH-V300 was developed exclusively in-house by the Samsung Electronics Digital Device Solution Division. It is large enough to display up to 12 lines of text at a time. Users can also download, store and play back video clips.

The phone has an embedded 110,000-pixel camera that enables users to take high-quality digital pictures and send them to mobile via SMS and to computer via e-mail as well. Up to 100 still photos can be stored in the phone and used as a background for the display. The camera rotates 180 degrees to facilitate picture taking from any angle.

The SCH-V300 has taken mobile multimedia to a new level. The phone supports a MMS (multimedia messaging service) that encompasses voice, image, text and background music instead of just voice mail and email.

In addition, an independent voice recognition function dials the numbers of names in the phonebook without the need for a prerecording.

The utility of this function is thus enhanced and a new trend has been set for mobile phones.
The Samsung Electronics EV-DO mobile phone comes with a 40-chord progression polyphonic ring tone. Other features include 3D graphics interface and menus that switch between Korean and English.

A Samsung spokesperson says, “We are initially supplying the phone (to SK Telecom), and it will be available to the general public by the end of May. The CDMA2000 1xEV-DOservice will become the Korean market mainstream in the second half of this year, and we plan to not only bolster the status of the Samsung mobile brand but also lead the way to IMT-2000.”

□ Product specifications (SCH-V300)
* Dimensions: 95mm long x 50mm wide x 22.5mm high
* Weight: 110g
* Power: 3.6 V
.. Main: 12 lines at maximum (176 x 192)
.. External: 4 lines (96 x 64)
* Color: Silver

□ Battery Specifications .. Standard (900mA)
* Talk: About 150 min.
* Standby: About 120 hrs.

[About Samsung Electronics]
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 90 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.
For more information, please visit http:// www.samsungelectronics.com

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