December 06, 2002 in Social Responsibility News

SAMSUNG Electronics Unveils PC Media Center You can now watch movies on your PC using a remote control

Seoul, Korea On December 6 2002-- Samsung Electronics announced its new MT20 Series. This Media Center PC integrates various digital media products and offers broad digital compatibility to bring about an evolution in entertainment multimedia.

At the same time, Samsung revealed its Magic Station Q 120 Series would go on the market next week.

The Media Center PC is a completely new concept that adds new dimensions to home-use personal computers, which have been mainly centered on Internet access, games and office automation functions. Unlike in other PCs, the operating system in the MT20 integrates diverse audio/video entertainment multimedia functions such as viewing and recording TV broadcasts, playing back and organizing movies and music, and editing and storing digital photos. This product is expected to emerge as a home server, the heart of the home network.

A Samsung Electronics spokesperson says, “The MT20 Series has the Microsoft Windows XP Media Center Edition™ on board. In addition to an English language version, we have the first Korean language version available.”

The product is also very user friendly. The entire Media Center menu of digital media (TV, DVD, music, etc.) can be operated by remote control. The menu is simply configured and searches can be made quickly through the use of letters.

New features include “instant replay” of scenes during a live TV broadcast or “pause and resume play” of the broadcast. The Personal Video Recorder (PVR) function lets the user to preset recording commands and easily record serial programs via the Electronic Program Guide. Various other multimedia functions are supported such as video and music playback and management, digital photo management and DVD player.

Importantly, the MT20 is designed on a PC platform and can easily be connected to other digital products via various ports, including a memory stick slot. A high-capacity hard disc drive and card expansion function are included. The PC is easily hooked up to a TV by a cable so that movies or photos on the PC can appear on the TV screen.

The elegance of the product is enhanced by an aluminum exterior casing and sleek-looking front status display designed to blend well with any monitor as well as with other consumer electronics products such as large-screen TV. The MT20 can enhance the decor of any room in the house.

Mr. Sung Zoo Lee, Executive VP, Computer & Internet Systems Division of Samsung Electronics says, “The new MT20 features the ability to integrate and manage audio/video multimedia. Home-use PCs of the future will accommodate the functions of audio and video consumer electronics products, and ultimately will evolve into a home server at the heart of a home network that connects all appliances and consumer electronics in the home. With this new product, Samsung Electronics has elevated the role of the PC to another level, and we aim to strengthen our leadership in shaping the future direction of PCs in Korea.”

According to General Manager of Microsoft Korea Hyunjin Ko, “After two years of cooperation between Microsoft and Samsung, I am very happy that we are able to launch the world’s first Media Center PC in both English and Korean language versions. This product will raise the utility of the PC in the home and will pave the way for new businesses, allowing Korean companies to develop new related services and contents ahead of other markets.” Korea is a powerhouse in conventional consumer electronics and now has a good opportunity to enhance its image in world markets as a leader in digital media and digital consumer electronics.

The proliferation of the Media Center PC will also have a strong effect on related industries such as CPUs, memory (flash and main), multimedia (graphics, audio, TV), storage devices, telecommunications, and input devices (mouse, keyboard, remote control unit), I/O ports, and software.

Samsung Electronics began discussions with Microsoft on the Media Center PC project in the spring of 2001. In October of that year, a strategic alliance was announced, and Mr. Daeje Chin, President of Digital Media Network, Samsung Electronics first presented the Media Center concept at the iCE Show this past January. Samsung worked hard to bring this product to market before the end of 2002.

In October 2001, Samsung Electronics and Microsoft signed a contract to strengthen cooperation in digital home networks, which are emerging as the core of digital information appliances. At the time, Microsoft Chairman Bill Gates referred to a new era for the PC, saying, “Digital evolution will maximize the true value of sophisticated home entertainment solutions and connect various products that make possible new experiences while enhancing consumer convenience.”

Mr; Daeje Chin, President, Digital Media Network Business of Samsung Electronics says, “Microsoft and Samsung Electronics are jointly developing PC-related products, digital information devices, and information appliances as we take the lead in building affordable next-generation digital home networks.” He stressed the advancement into the new era of the digital home and digital convergence.


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